KPIs for customer satisfaction ratings pertain to which of the four perspectives of a balanced scorecard?
A) Financial perspective
B) Customer perspective
C) Internal business perspective
D) Learning and growth perspective

Question

Quizplus · Accepted Answer

Customer satisfaction ratings are directly related to the customer perspective of a balanced scorecard, which focuses on the measures that relate to customer experience and satisfaction. This perspective emphasizes the importance of creating customer value and building positive relationships with customers to drive sales and revenue growth. Therefore, KPIs related to customer satisfaction ratings fall under the customer perspective of the balanced scorecard.

KPIs for Customer Satisfaction Ratings Pertain to Which of the Four