The key assumption in applying the marketing concept is to:
A) analyse the wants and needs of the target market.
B) project the number of units that need to be sold in the next period.
C) look for available efficiencies in the production of the product.
D) be 'in love' with your product and promote it aggressively.

Question

Quizplus · Accepted Answer

The marketing concept is focused on meeting the needs and wants of the target market. Therefore, the key assumption is to analyze and understand the wants and needs of the target market in order to develop products and marketing strategies that meet those needs. Choice B is incorrect because projecting the number of units to be sold is related to sales forecasting, which is a different concept. Choice C is incorrect because while efficiencies in production can help reduce costs, they do not necessarily relate to meeting customer needs. Choice D is incorrect because being overly attached to a product and promoting it aggressively without considering customer needs can lead to failure in the marketplace.

The Key Assumption in Applying the Marketing Concept Is To