Which of the following is an example of the marketing concept?
A) Ferdinand Porsche creating a 'people's car', The Volkswagen which was produced intensively in a cheap and efficient manner.
B) A funeral insurance company aggressively advertising its policy options on television to a wide variety of consumers.
C) A modern technology company creating a new mobile device to suit the wants and needs of the population.
D) Qantas offering and emailing specialised deals to their frequent flyer customers suited to their individual needs.

Question

Quizplus · Accepted Answer

The marketing concept is about understanding and meeting the needs and wants of customers. Qantas offering and emailing specialised deals to their frequent flyer customers based on their individual needs is an example of this, as it shows a focus on meeting the needs and wants of specific customers. Option A is an example of the production concept and Option B is an example of the selling concept. Option C is not specific enough to determine if it aligns with the marketing concept.

Which of the Following Is an Example of the Marketing