Lexus claims to deliver its buyers quality, zero defects in manufacturing, and superior and personal post-purchase service. This is an example of (a):
A) quality control management.
B) corporate futuristic vision.
C) customer satisfaction guarantee.
D) value proposition.

Question

Quizplus · Accepted Answer

Lexus's statement is a clear example of a value proposition as it highlights the unique benefits and values that the brand offers to its customers, such as quality, zero defects, and superior post-purchase service. A value proposition helps a brand differentiate itself from its competitors and attract customers who prioritize these specific features.

Lexus Claims to Deliver Its Buyers Quality, Zero Defects in Manufacturing