The marketing mix decisions which are closely regulated and subject to public scrutiny usually relate to a company's _____ strategy.

Question

Quizplus · Accepted Answer

The pricing strategy of a company is closely regulated and subject to public scrutiny as it affects the consumers directly. Any unethical or wrongful pricing decisions can lead to legal consequences and damage to the company's reputation. The other options such as short-term strategy, resource strategy, and distribution strategy do not necessarily face as much regulation and scrutiny as the pricing strategy.

The Marketing Mix Decisions Which Are Closely Regulated and Subject