Jenny has been appointed the marketing manager for Spark Cleaning Products.Her job focuses on decisions involving customer service,package design,brand names,and warranties.In this scenario,Jenny is closely associated with the _____ dimension of the marketing planning.

Question

Quizplus · Accepted Answer

The responsibilities mentioned in the scenario, such as package design, brand names, and warranties, all relate to the product strategy dimension of marketing planning. This involves decisions related to the development, branding, packaging, and management of products or services to meet the needs of the target market.

Jenny Has Been Appointed the Marketing Manager for Spark Cleaning