You are about to launch a digital advertising startup.Your former marketing professor warns you to get the first element in the marketing strategy right -- because otherwise,your new company is doomed to failure.Which is this essential element?

Question

​You are about to launch a digital advertising startup.Your former marketing professor warns you to get the first element in the marketing strategy right -- because otherwise,your new company is doomed to failure.Which is this essential element?

Quizplus · Accepted Answer

Identifying and understanding the target market is crucial for any business, and it is especially important for a digital advertising startup. Without a clear understanding of who the target audience is, it is difficult to create effective advertising campaigns or to position the company in the market. By establishing a well-defined target market, the startup can tailor its messaging and advertising efforts to resonate with that audience, which increases the chances of success.

​You Are About to Launch a Digital Advertising Startup

You Are About to Launch a Digital Advertising Startup