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​When You Open an Organic Food Store,you Intend to Follow

Question 181

Multiple Choice

​When you open an organic food store,you intend to follow a second mover strategy.Choose the benefit(s) of this approach.


A) ​You can observe and avoid the mistakes of Whole Foods and other innovative retailers.
B) ​You can be the first to enter this market.
C) ​You may be able to improve upon the innovations of first movers.
D) ​You can promote this strategy in your advertising.
E) ​Second movers can charge less than first movers.

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