Marketing planning establishes the:

Name: Marketing planning establishes the:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketing planning establishes the basis for any marketing strategy. It outlines the goals and objectives of the marketing campaign, the target audience, the marketing mix, and the budget, among other considerations. Without a well-planned marketing strategy, a firm will have difficulty achieving its sales and revenue goals. A marketing plan serves as a roadmap for a company to achieve its marketing objectives.

Marketing Planning Establishes The