Question 1

Match each definition to the corresponding term.
-A(n)_____ is a file that holds items the online shopper has chosen to buy.

Accepted Answer

Electronic shopping cart is a file that holds items the online shopper has chosen to buy.

Answer: N
 Firewall is a security system that monitors and controls incoming and outgoing network traffic based on predetermined security rules.

Answer: R
 Podcast is a digital audio file made available on the internet for downloading to a computer or mobile device.

Answer: M and L
 Conversion rate is the percentage of website visitors who take a specific action (such as making a purchase), while electronic shopping cart is a file that holds items the online shopper has chosen to buy. Both terms relate to online shopping and purchasing behavior.

Answer: P
 Vishing is a form of phishing that involves a phone call instead of an email, where the scammer attempts to trick the victim into divulging sensitive information.

Answer: G
 Search marketing is the practice of promoting a website through search engine optimization and pay-per-click advertising to increase visibility and traffic.

Question 2

Match each definition to the corresponding term.
-The process of encoding data for security purposes is called _____.

Accepted Answer

Encryption is the process of encoding data for security purposes.

Answer: H
 Electronic signature is a digital method of signing electronic documents.

Answer: M
 An electronic shopping cart is a virtual cart used to store items chosen for purchase in online shopping.

Answer: N
 A firewall is a security system designed to prevent unauthorized access to or from a private network.

Answer: P
 Vishing is a type of phishing scam that uses telephone communication to extract sensitive information.

Answer: Q
 Spam refers to unwanted or unsolicited messages, usually sent via email.

Answer: K
 Click-through rate refers to the percentage of users who click on an advertisement to visit the advertiser's website.

Answer: L
 Conversion rate is the percentage of users who take a desired action, such as making a purchase or filling out a form, after clicking on an advertisement.

Answer: S
 Preroll video ads are advertisements that appear before online video content.

Answer: T
 Engagement refers to the level of interaction or involvement between a user and a website or social media post.

Question 3

Match each definition to the corresponding term.
-_____ is the use of the Internet by organizations to solicit bids and purchase goods and services from suppliers.

Accepted Answer

The term that matches the definition of the use of the Internet by organizations to solicit bids and purchase goods and services from suppliers is e-procurement.

Question 4

​As you plan for the future of your online music service,you want to expand into the four countries that lead the world in number of Internet users.These countries include:

Accepted Answer

China, the United States, and Japan are the top three countries in the world in terms of number of Internet users.

Question 5

Match each definition to the corresponding term.
-_____ is the strategic process of creating,distributing,promoting,and pricing goods and services to a target market over the Internet or through digital tools.

Accepted Answer

E-marketing is the strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the internet or through digital tools.

Answer: G
 Search marketing refers to the practice of promoting websites and increasing their visibility in search engine results pages through paid advertising and search engine optimization (SEO).

Answer: P
 Vishing (voice phishing) is a type of phone-based phishing scam where fraudsters impersonate legitimate organizations to obtain personal information from individuals.

Answer: L
 Conversion rate refers to the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.

Answer: M
 An electronic shopping cart is an online tool that allows customers to add products to a virtual cart and proceed to checkout to make a purchase.

Note: The other terms also have their own definitions, but they do not match the given description.

Question 6

Match each definition to the corresponding term.
-A(n)_____ is a software program that allows online shoppers to compare the price of a particular product offered by several online retailers.

Accepted Answer

A bot is a software program that allows online shoppers to compare prices of products across different online retailers.

Question 7

​To develop expertise in B2B e-marketing,you are reading about extranets.Now you understand enough about these networks to write a paper on the topic for your marketing professor.Choose the error(s)she identified while grading your paper.

Accepted Answer

The answer of ​To develop expertise in B2B e-marketing,you are...

Question 8

The term "Internet penetration" refers to the:

Accepted Answer

Internet penetration refers to the percentage of a region's population who use the Internet. It is a measure of how widespread the usage of the internet is in a particular geographical area.

Question 9

_____________ are tiny interactive applications that Internet users can copy and add to their own pages to play music,video,or slide shows​

Accepted Answer

Widgets are small interactive applications that can be embedded or copied and added to webpages to provide various functionalities, such as playing music, showing videos, or displaying slide shows. They offer a way of enhancing a website's interactivity, content, and user experience. Examples of popular widgets include YouTube video players, weather updates, social media feeds, and countdown clocks.

Question 10

Which of the following statements about B2C e-marketing is true?

Accepted Answer

B2C e-business involves the online sale of both services and physical goods, making it a versatile platform for various types of transactions.

Question 11

By enabling the coordination of all promotional activities to produce a unified,customer-focused promotional message,e-marketing helps reach consumers through:

Accepted Answer

Integrated marketing involves coordinating all promotional activities to produce a unified, customer-focused promotional message. E-marketing helps to achieve this by utilizing various digital channels such as email, social media, and search engines to reach consumers with a consistent message. Personalization and interactive marketing are tactics that can be used within e-marketing to improve the effectiveness of the promotional message, but they do not necessarily contribute to a unified message. Mass marketing is a broad approach that does not necessarily focus on customer needs and preferences, and it may not be as effective as integrated marketing in reaching target audiences.

Question 12

Simply-Fyde Shopping's website has an online catalog with the details of the products on offer.When customers pick their choices from the list,the items are automatically populated into a(n):

Accepted Answer

When customers pick their choices from the online catalog, the items are automatically populated into an electronic shopping cart.

Question 13

Match each definition to the corresponding term.
-A(n)_____ is a secure website in which a company and its suppliers share data related to e-marketing,from product design through order delivery.

Accepted Answer

A private exchange is a secure website where a company and its suppliers share data related to e-marketing, from product design through order delivery.

Question 14

Which of the following terms refers to an advantage brought about by the advent of the Internet as a shopping medium by eliminating the geographic protections and limitations of local business and by giving smaller firms a wider audience?

Accepted Answer

Global reach refers to the advantage brought about by the advent of the Internet as a shopping medium by eliminating the geographic protections and limitations of local business and by giving smaller firms a wider audience.

Question 15

​You are fascinated with the proliferation of shopbots.As a consumer,you are glad to take advantage of these search programs,which help you:

Accepted Answer

Shopbots are search programs that help customers compare prices and shipping expenses from various sellers. Therefore, option A (compare prices from many sellers) and option D (compare shipping expenses from many sellers) are the most relevant advantages of these tools for consumers. Option B (avoid paying sales tax) may not be applicable in all cases, and option C (obtain personalized service) is not a typical feature of shopbots, as they are automated search engines.

Question 16

Match each definition to the corresponding term.
-A(n)_____ is a secure network used for e-marketing and accessible through the firm's website by external customers,suppliers,or other authorized users.

Accepted Answer

An extranet is a secure network that is accessible through a firm's website by external customers, suppliers, or other authorized users, typically used for e-marketing and other business purposes.

Question 17

​Because you hope to build a career in e-business,you'd like to work for a company making one of the top products sold online.You are most likely to interview with firms offering any of the following except:

Accepted Answer

The answer of ​Because you hope to build a career...

Question 18

​You are determined to build and facilitate communication among an online community of people who share an interest in knitting.Which of the following forms of social media could help you accomplish these goals?

Accepted Answer

Internet forums, blogs, podcasts, and wikis are all effective forms of social media that can facilitate communication and sharing of information among a community interested in knitting. Banner ads, however, are primarily for advertising and do not facilitate community interaction.

Question 19

What is the primary difference or distinction between corporate websites and marketing websites?

Accepted Answer

The primary difference or distinction between corporate websites and marketing websites is that the primary goal of marketing websites is to increase purchases by visitors, whereas the primary goal of corporate websites is to provide general information about the company, its values, and its products or services. While marketing websites may have some information about the company, their primary focus is on promoting and selling products or services. Corporate websites often provide more in-depth information about the company, such as its history, mission statement, and leadership team.

Question 20

A retail chain that sells consumer electronics is developing a website in-house to sell its products online.The company has finalized name,appearance,and purpose of the website.The next step in the website development process is to:

Accepted Answer

Once the name, appearance, and purpose of the website have been determined, the next step is to develop the website's content, which includes the product descriptions, images, and pricing. This content is critical to the success of the website since it will be used to attract and convert visitors into customers.

Quiz 5: E-Business: Managing the Customer Experience

Match each definition to the corresponding term. -A(n) _____ is a file that holds items the online shopper has chosen to buy.

Match each definition to the corresponding term. -The process of encoding data for security purposes is called _____.

Match each definition to the corresponding term. -_____ is the use of the Internet by organizations to solicit bids and purchase goods and services from suppliers.

As you plan for the future of your online music service,you want to expand into the four countries that lead the world in number of Internet users.These countries include:

Match each definition to the corresponding term. -_____ is the strategic process of creating,distributing,promoting,and pricing goods and services to a target market over the Internet or through digital tools.

Match each definition to the corresponding term. -A(n) _____ is a software program that allows online shoppers to compare the price of a particular product offered by several online retailers.

To develop expertise in B2B e-marketing,you are reading about extranets.Now you understand enough about these networks to write a paper on the topic for your marketing professor.Choose the error(s) she identified while grading your paper.

The term "Internet penetration" refers to the:

_____________ are tiny interactive applications that Internet users can copy and add to their own pages to play music,video,or slide shows

Which of the following statements about B2C e-marketing is true?

By enabling the coordination of all promotional activities to produce a unified,customer-focused promotional message,e-marketing helps reach consumers through:

Simply-Fyde Shopping's website has an online catalog with the details of the products on offer.When customers pick their choices from the list,the items are automatically populated into a(n) :

Match each definition to the corresponding term. -A(n) _____ is a secure website in which a company and its suppliers share data related to e-marketing,from product design through order delivery.

Which of the following terms refers to an advantage brought about by the advent of the Internet as a shopping medium by eliminating the geographic protections and limitations of local business and by giving smaller firms a wider audience?

You are fascinated with the proliferation of shopbots.As a consumer,you are glad to take advantage of these search programs,which help you:

Match each definition to the corresponding term. -A(n) _____ is a secure network used for e-marketing and accessible through the firm's website by external customers,suppliers,or other authorized users.

Because you hope to build a career in e-business,you'd like to work for a company making one of the top products sold online.You are most likely to interview with firms offering any of the following except:

You are determined to build and facilitate communication among an online community of people who share an interest in knitting.Which of the following forms of social media could help you accomplish these goals?

What is the primary difference or distinction between corporate websites and marketing websites?

A retail chain that sells consumer electronics is developing a website in-house to sell its products online.The company has finalized name,appearance,and purpose of the website.The next step in the website development process is to:

Quiz 5: E-Business: Managing the Customer Experience

Match each definition to the corresponding term. -A(n) _____ is a file that holds items the online shopper has chosen to buy.

Match each definition to the corresponding term. -The process of encoding data for security purposes is called _____.

Match each definition to the corresponding term. -_____ is the use of the Internet by organizations to solicit bids and purchase goods and services from suppliers.

​As you plan for the future of your online music service,you want to expand into the four countries that lead the world in number of Internet users.These countries include:

Match each definition to the corresponding term. -_____ is the strategic process of creating,distributing,promoting,and pricing goods and services to a target market over the Internet or through digital tools.

Match each definition to the corresponding term. -A(n) _____ is a software program that allows online shoppers to compare the price of a particular product offered by several online retailers.

​To develop expertise in B2B e-marketing,you are reading about extranets.Now you understand enough about these networks to write a paper on the topic for your marketing professor.Choose the error(s) she identified while grading your paper.

The term "Internet penetration" refers to the:

_____________ are tiny interactive applications that Internet users can copy and add to their own pages to play music,video,or slide shows​

Which of the following statements about B2C e-marketing is true?

By enabling the coordination of all promotional activities to produce a unified,customer-focused promotional message,e-marketing helps reach consumers through:

Simply-Fyde Shopping's website has an online catalog with the details of the products on offer.When customers pick their choices from the list,the items are automatically populated into a(n) :

Match each definition to the corresponding term. -A(n) _____ is a secure website in which a company and its suppliers share data related to e-marketing,from product design through order delivery.

Which of the following terms refers to an advantage brought about by the advent of the Internet as a shopping medium by eliminating the geographic protections and limitations of local business and by giving smaller firms a wider audience?

​You are fascinated with the proliferation of shopbots.As a consumer,you are glad to take advantage of these search programs,which help you:

Match each definition to the corresponding term. -A(n) _____ is a secure network used for e-marketing and accessible through the firm's website by external customers,suppliers,or other authorized users.

​Because you hope to build a career in e-business,you'd like to work for a company making one of the top products sold online.You are most likely to interview with firms offering any of the following except:

​You are determined to build and facilitate communication among an online community of people who share an interest in knitting.Which of the following forms of social media could help you accomplish these goals?

What is the primary difference or distinction between corporate websites and marketing websites?

A retail chain that sells consumer electronics is developing a website in-house to sell its products online.The company has finalized name,appearance,and purpose of the website.The next step in the website development process is to:

As you plan for the future of your online music service,you want to expand into the four countries that lead the world in number of Internet users.These countries include:

To develop expertise in B2B e-marketing,you are reading about extranets.Now you understand enough about these networks to write a paper on the topic for your marketing professor.Choose the error(s) she identified while grading your paper.

_____________ are tiny interactive applications that Internet users can copy and add to their own pages to play music,video,or slide shows

You are fascinated with the proliferation of shopbots.As a consumer,you are glad to take advantage of these search programs,which help you:

Because you hope to build a career in e-business,you'd like to work for a company making one of the top products sold online.You are most likely to interview with firms offering any of the following except:

You are determined to build and facilitate communication among an online community of people who share an interest in knitting.Which of the following forms of social media could help you accomplish these goals?