Instruction 7-5
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Instruction 7-5,the manager decides to ask a sample of customers,who have bought a DVD player made by the company and filed a complaint over the past year,to fill in a survey about whether they are satisfied with the product.This method will most likely suffer from
A)non-probability sampling.
B)measurement error.
C)non-response error.
D)coverage error.

Question

Quizplus · Accepted Answer

The method will suffer from coverage error because it only includes customers who have filed a complaint, thus not representing the entire population of DVD player purchasers.

Instruction 7-5 The Manager of the Customer Service Division of a Major