Instruction 7-5
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Instruction 7-5,which of the following methods of collecting data is NOT likely to produce a higher response rate?
A)Personal interview.
B)Mail survey.
C)Telephone interview.
D)None of the above.

Question

Quizplus · Accepted Answer

Mail surveys typically have lower response rates compared to personal and telephone interviews, as they rely on the customer to take the initiative to respond and return the survey. Therefore, mail surveys are not likely to produce a higher response rate in this scenario. Personal interviews and telephone interviews are more likely to have higher response rates as they allow the opportunity for the interviewer to clarify any questions and provide further explanation if needed. However, personal interviews may be more time-consuming and costly compared to telephone interviews. Therefore, telephone interviews may be the best choice for collecting data in this scenario as they are cost-effective and have a higher response rate compared to mail surveys.

Instruction 7-5 The Manager of the Customer Service Division of a Major