Instruction 7-5
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Instruction 7-5,if a customer survey questionnaire is included in all the DVD players made and sold by the company over the past 12 months,this method of collecting data will most likely suffer from
A)measurement error.
B)coverage error.
C)non-probability sampling.
D)non-response error.

Question

Quizplus · Accepted Answer

Including a customer survey questionnaire in all DVD players made and sold over the past 12 months would suffer from non-response error, as it only captures responses from individuals who chose to respond to the survey. Those who did not respond may have different opinions, leading to an incomplete and potentially biased sample.

Instruction 7-5 The Manager of the Customer Service Division of a Major