Which statement concerning customer satisfaction is not correct?
A)According to the American Customer Satisfaction Index,fast-food firms rate lowest among retailers in customer satisfaction.
B)Most shoppers complain when they are dissatisfied.
C)"Very satisfied" shoppers are much more likely to remain loyal than "satisfied" shoppers.
D)Customer expectations generally move upwards over time.

Question

Quizplus · Accepted Answer

Not all customers complain when they are dissatisfied. Some customers may simply stop doing business with the company or switch to a competitor without providing any feedback.

Which Statement Concerning Customer Satisfaction Is Not Correct