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Business Research Methods Study Set 3
Quiz 19: Editing and Coding: Transforming Raw Data Into Information
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Question 21
Multiple Choice
A data error that the respondent is not responsible for creating is called a(n) _____ error.
Question 22
Multiple Choice
A researcher has decided to insert a response for items not answered by respondents. This answer the editor inserts is referred to as a(n) _____.
Question 23
Multiple Choice
Josh has conducted six in-depth interviews in one day and goes back to his hotel room and checks the data he collected to ensure they are complete and make sense. Josh is conducting _____.
Question 24
Multiple Choice
When a field interviewer records an impossible answer , this means that the data need to be _____.
Question 25
True/False
The purpose of coding open-ended questions is to reduce the large number of individual responses to a few general categories of answers that can be assigned numerical codes.
Question 26
Multiple Choice
When Arbitron has its own staff verify the accuracy of radio-station call letters (e.g. KMOX) to ensure that they are possible radio call letters in the geographical area of the respondent, this is an example of _____.
Question 27
Multiple Choice
Which of the following need to be corrected as part of the editing process?
Question 28
Multiple Choice
Which of the following refers to the notion that the data file actually contains the information that the researcher is trying to obtain to adequately address research questions?
Question 29
True/False
A data sheet documents the location of each variable in a data matrix.
Question 30
True/False
Test tabulation is the tallying of a small sample of the total number of replies to a particular question,
Question 31
Multiple Choice
Kelsea is an interviewer and incorrectly entered respondents' choices on ten surveys. This type of error is called _____.
Question 32
Multiple Choice
_____ editing rigorously investigates the results of data collection, usually in a centralized office.
Question 33
Multiple Choice
Many researchers use a statistical process to provide an educated guess for missing responses in data based on the respondent's choices to other questions. Which method of dealing with missing data does this represent?
Question 34
Multiple Choice
A method of handling missing data in which only the actual variables for a respondent that do not contain information are eliminated from use in statistical analyses is called _____.