Question 1

John can afford the finer things, and often goes to boutiques to make his purchases. He does, however, research brands and prices online before doing so. To which online shopping segment does John belong?

Accepted Answer

Upscale Clicks and Bricks are higher income, middle age, and most likely to buy online and in-store.

Question 2

Which of the following is NOT a reason consumers give for why they don't like shopping in stores?

Accepted Answer

For many people, in-store shopping is perceived as neither fun nor an efficient use of time.

Question 3

The top barrier(s) to Internet shopping is(are) ______.

Accepted Answer

The top two barriers are lack of touch and privacy concerns.

Question 4

Consumers who browse and/or purchase in more than one channel are known as _____.

Accepted Answer

Various channels include physical stores, the Internet, catalogs, and so on.

Question 5

Sarah just purchased some casual twill pants from L.L.Bean. When she was checking out, she was asked for her e-mail address. Below that box was a box that was checked that indicated she would like to receive promotion messages and have her information shared with similar marketers. She unchecked that box because she did not want to receive these promotional offers and did not want her information shared. This is an example of which approach online retailers are using to enhance consumers' control?

Accepted Answer

Opt in features let consumers choose directly how their information is used.

Question 6

Which of the following affects consumers' retail outlet selection?

Accepted Answer

The selection of a specific retail outlet involves a comparison of the alternative outlets on the consumer's evaluative criteria.

Question 7

Shoppers who browse and/or purchase in more than one channel simultaneously are known as _____.

Accepted Answer

The omni-channel consumer can use a mobile shopping app to scan a bar code and check prices on the item across several local stores at once.

Question 8

MVM (My Virtual Model) helps consumers shopping online overcome which barrier?

Accepted Answer

Virtual try-on functionality allows consumers to see how clothing looks on a model.

Question 9

Suzy is having her sixth birthday party at Club Libby Lu at a department store in the mall. She and six of her friends will get a complete "make-over" with glittery makeup and shiny extensions added to their hair. This is an example of which approach retailers are taking to improve the shopping experience?

Accepted Answer

Destination areas within stores enhance their overall image and drive ongoing store traffic.

Question 10

Which of the following barriers to online purchasing is related to consumer fears regarding how personal information about them that is gathered online might be used?

Accepted Answer

Online privacy concerns include targeting children, being inundated with marketing messages, and identify theft.

Question 11

In order for online retailers to convert website visitors to buyers they must _____.

Accepted Answer

Companies are trying to target their landing pages specifically to the type of consumer who is clicking through.

Question 12

The "merchandise" dimension of store image includes _____.

Accepted Answer

The merchandise dimension of store image includes quality, selection, price, and style.

Question 13

Tasha loves to shop at Macy's. She can scan Jessica Simpson bar codes with her BlackBerry app and check prices and availability in Macy's and other stores at the same time. To which shopping segment does Tasha belong?

Accepted Answer

The omni-channel consumer can use a mobile shopping app to scan a bar code and check prices on the item across several local stores at once.

Question 14

Financial cost, time cost, and effort cost are examples of _____.

Accepted Answer

These are examples of economic risk.

Question 15

What was the MAIN reason consumers gave in a survey for why they don't like shopping in stores?

Accepted Answer

The main reason consumers gave for why they don't like shopping in stores is poorly informed salespeople, followed closely by waiting in long lines.

Question 16

Which of the following is FALSE regarding shopping cart abandonment?

Accepted Answer

With targeted e-mails, consumers who abandon their carts can be reengaged and converted to buyers.

Question 17

Omni-channel shoppers _____.

Accepted Answer

Omni-channel shoppers are digital savvy and a critical new target for retailers.

Question 18

A given consumer's or target market's perception of all the attributes associated with a retail outlet is generally referred to as the _____.

Accepted Answer

Store image is the same as brand image.

Question 19

How can firms enhance consumers' control with regard to online privacy concerns?

Accepted Answer