Question 1

Karen's father is an executive for a major international corporation and has been transferred to various countries over the years. With each move, Karen is enrolled in a new school. Even though English is spoken in the schools she attends, there are students from all over the world whose parents have jobs similar to Karen's father. With each new school, Karen spends the first few weeks merely observing the other students to learn which behaviors are appropriate in specific situations because she's learned that at each school the kids behave differently. Karen is attempting to learn that student body's specific _____ regarding behavior.

Accepted Answer

Norms are rules that specify or prohibit certain behaviors in specific situations.

Question 2

Robert is 15 years old and has recently moved to a new town and therefore, a new high school. He was trying to get accepted by a group of kids that he wanted to be friends with. When they asked him to attend a party over the weekend, he said he'd have to ask his parents for permission. This group of students laughed at him and called him a "momma's boy" and told him he can't be one of them because they don't ask parents for permission, they just do what they want. This social disapproval of Robert's behavior is an example of a(n) _____.

Accepted Answer

Sanctions are penalties ranging from mild social disapproval to banishment from the group.

Question 3

The boundaries that culture sets on behavior are called _____.

Accepted Answer

The boundaries that culture sets on behavior are called norms. Norms are rules that specify or prohibit certain behaviors in specific situations.

Question 4

Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of?

Accepted Answer

Howard Industries needs to be aware that nonverbal communications is a cultural factor that affects consumer behavior and marketing strategy.

Question 5

Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility?

Accepted Answer

Global dreamers are the segment of world citizens who feel positively about international brands, value their symbolic aspects, and are less concerned about corporate responsibility.

Question 6

Violation of cultural norms results in _____, or penalties ranging from mild social disapproval to banishment from the group.

Accepted Answer

Sanctions are penalties ranging from mild social disapproval to banishment from the group.

Question 7

Which one of the four segments of world citizens feels positively about international brands because they view them as a signal of higher quality?

Accepted Answer

Global citizens are the segment of world citizens who feel positively about international brands because they view them as a signal of higher quality.

Question 8

_____ values reflect a society's view of the appropriate relationships between individuals and groups within that society.

Accepted Answer

Other-oriented values reflect a society's view of the appropriate relationships between individuals and groups within that society.

Question 9

_____ is the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society.

Accepted Answer

Culture is the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society.

Question 10

_____ are widely held beliefs that affirm what is desirable.

Accepted Answer

Cultural values are widely held beliefs that affirm what is desirable.

Question 11

Which of the following is NOT a broad form of cultural values?

Accepted Answer

Object-oriented is not a broad form of cultural values.

Question 12

Which of the following is a cultural factor that affects consumer behavior and marketing strategy?

Accepted Answer

Cultural factors that affect consumer behavior and marketing strategy are demographics, values, language, and nonverbal communications.

Question 13

Trademarks

Accepted Answer

Trademarks are more "local" than might be expected based on global trademark law.

Question 14

_____ are rules that specify or prohibit certain behaviors in specific situations.

Accepted Answer

Norms are rules that specify or prohibit certain behaviors in specific situations.

Question 15

Which of the following statements is TRUE regarding culture?

Accepted Answer

Culture is acquired; it does not include inherited responses and predispositions.

Question 16

In the United States, promptness is considered a virtue. Americans are expected to be on time to an event, and they expect others to do so as well. Which aspect of culture best explains this behavior?

Accepted Answer

Culture is acquired; it does not include inherited responses and predispositions.

Question 17

Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study _____.

Accepted Answer

Marketers who wish to expand internationally should study cultural values to understand a culture's widely held beliefs that affirm what is desirable.

Question 18

Norms are derived from _____.

Accepted Answer

Norms are derived from cultural values.

Question 19

Which of the following statements is FALSE regarding cross-cultural marketing?

Accepted Answer

Globalization can influence cultural values.

Question 20

Asian societies (i.e., Japan) value collective activity. That is, consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. Which category of cultural values does this represent?

Accepted Answer

Other-oriented societies value collective activity.

Quiz 2: Cross-Cultural Variations in Consumer Behavior