Question 1

Which culture has traditionally valued the wisdom that comes with age?

Accepted Answer

The Asian culture has traditionally valued the wisdom that comes with age.

Question 2

Which of the following is an example of an environment-oriented value?

Accepted Answer

Tradition/change is an example of an environment-oriented value.

Question 3

Which value relates to tolerance for ambiguity and uncertainty avoidance?

Accepted Answer

Risk taking/security is the value that relates to tolerance for ambiguity and uncertainty avoidance.

Question 4

The United States is comprised of a culture that accepts a wide array of personal behaviors and attitudes, foods, dress, and other products and services. Thus, the United States values _____.

Accepted Answer

The United States values diversity.

Question 5

_____ refers to the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society.

Accepted Answer

Power distance refers to the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society.

Question 6

What is the basis for virtually all societies?

Accepted Answer

The family unit is the basis for virtually all societies.

Question 7

Which of the following is an example of a self-oriented value?

Accepted Answer

Religious/secular is an example of a self-oriented value.

Question 8

Which of the following statements regarding the masculine/feminine value is FALSE?

Accepted Answer

There tends to be a wide disparity between men and women participation rates (men higher) in countries and cultures high in masculine orientation such as South Korea, Mexico, Brazil, and France.

Question 9

Which of the following is NOT an example of an other-oriented value?

Accepted Answer

Tradition/change is not an example of an other-oriented value; it is an example of an environment-oriented value.

Question 10

Which of the following statements is FALSE regarding youth and age?

Accepted Answer

While American society is clearly youth oriented, this focus varies with cultures.

Question 11

Sam has learned that a country to which his company desires to expand places a high value on cleanliness and admires nature immensely. Which category of cultural values does this represent?

Accepted Answer

Environment-oriented is the category of cultural values that places a high value on cleanliness and admires nature immensely.

Question 12

Jake is in the market for a new car. He's looking at brands such as Mercedes, Lexus, and BMW because he feels they tell other people that he's successful in life. This is an illustration of which value?

Accepted Answer

In individualistic cultures, luxury items are purchased as a mean of self-expression or to stand out.

Question 13

Which of the following is an example of an other-oriented value?

Accepted Answer

Individual/collective is an example of an other-oriented value.

Question 14

Which value has a strong influence on entrepreneurship and economic development as well as new-product acceptance?

Accepted Answer

Risk taking/security is the value that has a strong influence on entrepreneurship and economic development as well as new-product acceptance.

Question 15

_____ values reflect the objectives and approaches to life that the individual members of society find desirable.

Accepted Answer

Self-oriented values reflect the objectives and approaches to life that the individual members of society find desirable.

Question 16

_____ tend to feel they don't have control over the outcome of events.

Accepted Answer

Fatalists tend to feel they don't have control over the outcome of events.

Question 17

Which of the following is NOT an example of an environment-oriented value?

Accepted Answer

Competitive/cooperative is not an example of an environment-oriented value; it is an example of an other-oriented value.

Question 18

Marie has purchased a brand that she has purchased before. However, the first time she used this brand, the product failed and she was dissatisfied. Unfortunately, the second time she purchased this brand, the same thing happened. She's frustrated and wants her money back, but she doesn't feel as though she has any control over this situation. She's decided that she just needs to accept this poor quality and not expect so much from the next product she purchases. Marie can be described as a(n) ______.

Accepted Answer

Marie is a fatalist because she feels she doesn't have control over the outcome of events.

Question 19

Which of the following countries tends to value individualism over collectivism?

Accepted Answer

The United States tends to value individualism over collectivism.

Question 20

_____ values prescribe a society's relationship to its economic and technological as well as its physical environment.

Accepted Answer

Environment-oriented values prescribe a society's relationship to its economic and technological as well as its physical environment.

Quiz 2: Cross-Cultural Variations in Consumer Behavior