Question 1

Charmaine is a member of a Junior Miss organization that teaches young women how to behave in various social situations. She is learning manners, how to carry herself, and appropriate attire for specific situations. Charmaine is learning _____.

Accepted Answer

Etiquette represents generally accepted ways of behaving in social situations.

Question 2

Using one marketing strategy across various cultures is referred to as _____.

Accepted Answer

Using one marketing strategy across various cultures is referred to as standardization.

Question 3

Which of the following is enabling the growth of a global culture?

Accepted Answer

Mass media, work, education, and travel are all enabling the growth of global culture.

Question 4

Which one of these factors is NOT true regarding glocalization?

Accepted Answer

Uniformity is sometimes possible, but companies must often adapt to cultural differences.

Question 5

_____ refers to the physical location of individuals in terms of geographic region and rural, suburban, and urban location.

Accepted Answer

Distribution refers to the physical location of individuals in terms of geographic region and rural, suburban, and urban location.

Question 6

In Japan, the exchange of meishi is the most basic of social rituals in a nation where social ritual matters very much. The act of exchanging meishi is weighted with meaning. Once the social minuet is completed, the two know where they stand in relation to each other and their respective statures within the hierarchy of corporate or government bureaucracy. What is "meishi"?

Accepted Answer

Meishi is the exchange of business cards.

Question 7

_____ represents generally accepted ways of behaving in social situations.

Accepted Answer

Etiquette represents generally accepted ways of behaving in social situations.

Question 8

Which country has the largest percentage of its citizens older than 60 years of age?

Accepted Answer

Japan has the largest percentage of its citizens older than 60 years of age.

Question 9

_____ describes a population in terms of its size, structure, and distribution.

Accepted Answer

Demographics describe a population in terms of its size, structure, and distribution.

Question 10

Which of the following is FALSE regarding trends in the global youth market?

Accepted Answer

U.S. brands used to be the leaders among global teens. Now the top three are Sony (Japan), Nokia (Finland), and Adidas (Germany).

Question 11

Dale has to write a research report about Poland in his International Marketing class. One aspect he must learn about the country is its size, structure, and distribution. What does this represent?

Accepted Answer

Demographics describe a population in terms of its size, structure, and distribution.

Question 12

With respect to demographics, which of the following refers to the number of individuals in a society?

Accepted Answer

With respect to demographics, size refers to the number of individuals in a society.

Question 13

The nearness that others can come to you in various situations without your feeling uncomfortable is known as _____.

Accepted Answer

The nearness that others can come to you in various situations without feeling uncomfortable is known as personal space.

Question 14

The population of the United States is more than 300 million people. With respect to demographics, this number represents _____.

Accepted Answer

With respect to demographics, size refers to the number of individuals in a society.

Question 15

Which of the following is a key consideration for each geographic market that a firm is contemplating?

Accepted Answer

There are seven key considerations for each geographic market that a firm is contemplating.

Question 16

What is the largest single influence on the movement toward uniformity in the global youth market?

Accepted Answer

Mass media is the largest single influence on the movement toward uniformity in the global youth market.

Question 17

Which of the following is considered a symbol that has varying meaning across cultures?

Accepted Answer

Colors, animals, numbers, and music are all considered symbols that have various meaning across cultures.

Question 18

_____ is based on the cost of a standard market basket of products bought in each country.

Accepted Answer

Purchasing power parity (PPP) is based on the cost of a standard market basket of products bought in each country.

Question 19

With respect to demographics, which of the following describes the society in terms of age, income, education, and occupation?

Accepted Answer

With respect to demographics, structure describes the society in terms of age, income, education, and occupation.

Question 20

In which country is the concept of guanxi, which involves personal relationships, an important consideration?

Accepted Answer

Guanxi is an important consideration in China.

Quiz 2: Cross-Cultural Variations in Consumer Behavior