Question 1

Which generation was born between 1965 and 1976?

Accepted Answer

Generation X was born between 1965 and 1976.

Question 2

Which of the following is true regarding the baby boom market?

Accepted Answer

The Internet and mobile technology are an important part of many boomers' lives.

Question 3

This segment of mature consumers has accepted their old-age status and has adjusted their lifestyles to reflect reduced physical capabilities and social roles.

Accepted Answer

Frail Recluses have accepted their old-age status and have adjusted their lifestyles to reflect reduced physical capabilities and social roles.

Question 4

John was born in 1955, and he has only known prosperity in his lifetime. He remembers when President Kennedy was assassinated, primarily because his family purchased their first color television not long after that event. While he remembers the Vietnam War, he was too young to be drafted. To which generation does he belong?

Accepted Answer

The baby boom generation was born between the end of World War II and 1964.

Question 5

People in this group retain their physical health, but life events (i.e., death of a spouse) have reduced their self-concept, and they become withdrawn.

Accepted Answer

Healthy Hermits are physically healthy, but life events, often the death of a spouse, have reduced their self-concept, and they have become withdrawn.

Question 6

Which segment of mature consumers is physically and mentally healthy and is thus active, independent, and out to enjoy life?

Accepted Answer

Healthy Indulgers are physically and mentally healthy and are thus active, independent, and out to enjoy life.

Question 7

The children of the original baby boomers are known as _____.

Accepted Answer

The children of the original baby boomers are known as Generation Y.

Question 8

Robert and his wife, Jan, were both born in the 1950s. The last of their three children will graduate from college soon, which is leaving them with increased discretionary income and time. To which generation do Robert and Jan belong?

Accepted Answer

The baby boom generation was born between the end of World War II and 1964.

Question 9

Which of the following is a reason more baby boomers continue to work longer than previous generations?

Accepted Answer

Baby boomers continue to work longer than previous generations for economic and career reasons.

Question 10

Which boomer segment, identified by Focalyst, is highly connected with friends and community, which may explain their positive outlook?

Accepted Answer

The tomorrow group believes that the future will be better than today and remains positive about the future despite negative financial or health events.

Question 11

Which generation is considered to be more self-centered, individualistic, economically optimistic, skeptical, suspicious of authority, and focused on the present than other generations?

Accepted Answer

The baby boom generation is considered to be more self-centered, individualistic, economically optimistic, skeptical, suspicious of authority, and focused on the present than other generations.

Question 12

The largest, most diverse generational segment is ____.

Accepted Answer

Baby boomers are the largest, most diverse generational segment.

Question 13

Which generation was the first to gain a very broad view of a family, which may include parents, siblings, stepparents, half-siblings, close friends, live-in lovers, and others?

Accepted Answer

Generation X was the first to gain a very broad view of a family, which may include parents, siblings, stepparents, half-siblings, close friends, live-in lovers, and others.

Question 14

Which generational term refers to those individuals born during the dramatic increase of births (i.e., almost 80 million baby births) between the end of World War II and 1964?

Accepted Answer

The baby boom generation was born between the end of World War II and 1964.

Question 15

Nick was born in 1972. As long as he can remember, his mother worked outside the home. When he was 12, his parents divorced, which was hard on him, but the same thing happened to several of his friends. When both of his parents remarried, his view of a family changed to include all of his stepsisters and brothers. To which generation does he belong?

Accepted Answer

Generation X was born between 1965 and 1976.

Question 16

Which generation is both cynical and sophisticated about products, ads, and shopping?

Accepted Answer

Generation X is not easy to read; it is both cynical and sophisticated about products, ads, and shopping.

Question 17

Individuals born between 1977 and 1994 belong to which generation?

Accepted Answer

Generation Y individuals were born between 1977 and 1994.

Question 18

Amie was born in 1991. Her mother is a college professor, and her father is an attorney. She's not sure what she wants to do when she grows up, but she knows she will go to college and embark on a career of her own. She was amazed when her grandmother told her that women really couldn't do that when she was young. If a woman did work, choices were usually limited to becoming a teacher, a secretary, or a nurse. Her grandmother told her that she was a secretary, but after she started having children, she left the workforce and stayed home to raise her children, which was common for most women at that time. That concept was totally foreign to Amie. To which generation does she belong?

Accepted Answer

Generation Y is the first generation to grow up with virtually full-employment opportunities for women.

Question 19

_____ have experienced health problems that limit their physical activities, but their positive outlook means they remain active within physical constraints.

Accepted Answer

Ailing Outgoers have health problems that limit their physical abilities, but their positive outlook means they remain active within financial constraints.

Question 20

Roger is an adult who has moved back in with his parents. He doesn't believe in sacrificing time, energy, and relations to the extent he sees older workers do for the sake of career or economic advancement. He has a master's degree but does not want to work for a large corporation. To which generation does Roger most likely belong?

Accepted Answer

Many Generation Xers do not believe in sacrificing time, energy, and relations to the extent the boomers did for the sake of career or economic advancement.

Quiz 4: The Changing American Society: Demographics and Social Stratification

Which generation was born between 1965 and 1976?

Which of the following is true regarding the baby boom market?

This segment of mature consumers has accepted their old-age status and has adjusted their lifestyles to reflect reduced physical capabilities and social roles.

People in this group retain their physical health, but life events (i.e., death of a spouse) have reduced their self-concept, and they become withdrawn.

Which segment of mature consumers is physically and mentally healthy and is thus active, independent, and out to enjoy life?

The children of the original baby boomers are known as _____.

Robert and his wife, Jan, were both born in the 1950s. The last of their three children will graduate from college soon, which is leaving them with increased discretionary income and time. To which generation do Robert and Jan belong?

Which of the following is a reason more baby boomers continue to work longer than previous generations?

Which boomer segment, identified by Focalyst, is highly connected with friends and community, which may explain their positive outlook?

Which generation is considered to be more self-centered, individualistic, economically optimistic, skeptical, suspicious of authority, and focused on the present than other generations?

The largest, most diverse generational segment is ____.

Which generation was the first to gain a very broad view of a family, which may include parents, siblings, stepparents, half-siblings, close friends, live-in lovers, and others?

Which generational term refers to those individuals born during the dramatic increase of births (i.e., almost 80 million baby births) between the end of World War II and 1964?

Which generation is both cynical and sophisticated about products, ads, and shopping?

Individuals born between 1977 and 1994 belong to which generation?

_____ have experienced health problems that limit their physical activities, but their positive outlook means they remain active within physical constraints.