Noel is a management student who needs to conduct primary data for his project on "Retail Marketing." He goes to a local department store and observes customers.He makes a note of the different products the customers choose,and the time they spend in making decisions in choosing different products.Which of the following best explains this type of research?

Question

Quizplus · Accepted Answer

Noel is conducting ethnographic research by observing customers in a natural setting (the department store) to gain insights into their behavior and decision-making processes.

Noel Is a Management Student Who Needs to Conduct Primary