A _____ is the population segment or segments that are likely to buy your product or service.

Question

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A target market is the specific group of consumers to whom a company wants to sell its products or services. It is often based on demographics, psychographics, and behaviors of the consumers who are most likely to purchase the product. Trade area refers to the geographic area from which a business draws most of its customers, while a test market refers to a limited geographic area where a company introduces its new product to test its performance. National market, on the other hand, refers to the entire country where a company can sell its products or services.

A _____ Is the Population Segment or Segments That Are