Maya runs a business of home-based new born baby wear through the Internet called "First Memories".She targets her business at all first time mothers around the globe.Identify the type of marketing strategy involved.

Question

Quizplus · Accepted Answer

Concentrated strategy, also known as niche marketing, involves targeting a very specific and well-defined segment of the market. In this case, Maya is targeting first time mothers who are looking for new born baby wear. This strategy is often used by small businesses with limited resources who want to establish themselves in a specific market segment rather than trying to appeal to a broader audience.

Maya Runs a Business of Home-Based New Born Baby Wear