An automobile company has different categories of cars for different types of customers.The have segmented it as: speed cars,safety cars,capacity cars etc.Customers can choose their cars accordingly.Which of the following best explains this type of segmentation?

Question

Quizplus · Accepted Answer

This type of segmentation is known as benefit segmentation, where customers are segmented based on the benefits they seek from the product or service. In this case, the automobile company is segmenting its customers based on the benefits they seek from a car, such as speed, safety, capacity, etc.

An Automobile Company Has Different Categories of Cars for Different