A(n)_____ strategy is used when there is more than one market segment likely to need a product or service.

Question

Quizplus · Accepted Answer

A differentiated strategy is used when there are multiple market segments with different needs and preferences that can be targeted with a unique marketing mix. This strategy allows a company to differentiate themselves from competitors and tailor their offerings to specific groups, increasing the chances of success in each market. The other options, undifferentiated and concentrated strategies, are used when there is only one primary target market. Cost-leadership is a pricing approach and not a market segmentation strategy.

A(n)_____ Strategy Is Used When There Is More Than One