A(n)_____ strategy is useful when there is really no difference in the reasons why consumers buy your products.

Question

Quizplus · Accepted Answer

An undifferentiated strategy is useful when there is really no difference in the reasons why consumers buy your products. This strategy involves targeting the entire market with a single product or service, without any modifications or differentiation based on specific segments or demographics. It assumes that all consumers share similar needs and preferences and that one product or marketing mix will appeal to all.

A(n)_____ Strategy Is Useful When There Is Really No Difference