Rose is starting to notice some wrinkles around her eyes and mouth. She has decided to purchase some age-defying wrinkle cream but is unfamiliar with available brands. At the store, she picks out a brand because she remembers a clever advertisement about it on television. What level of brand loyalty does this describe?
A)Preference
B)Ignorance
C)Insistence
D)Acceptance
E)Recognition

Question

Quizplus · Accepted Answer

Recognition refers to the level of brand loyalty where a consumer is aware of a brand and can recall it, often due to advertising, but does not necessarily prefer it over others.

Rose Is Starting to Notice Some Wrinkles Around Her Eyes