Question 1

General Electric's Jack Welch became a legend in making GE more efficient and far better at implementation.One strategy he used to do this was

Accepted Answer

Jack Welch's strategy for making GE more efficient and better at implementation was to delayer the organization. This involved removing unnecessary layers of management and reducing bureaucracy, allowing decisions to be made more quickly and efficiently. This strategy helped to streamline the company's operations and improve its overall performance.

Question 2

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1)__________; (2)the person responsible for completing the task; (3)the date to finish the task;and (4)what is to be delivered.

Accepted Answer

An action item list outlines specific tasks that need to be completed in order to execute a marketing plan. Therefore, the correct choice is (A) the task. The other options listed are important considerations in creating a marketing plan, but they are not directly related to an action item list.

Question 3

A list of topics to be covered during a meeting that shows the running time allocated to and the person(s)responsible for leading the discussion for each topic is referred to as a

Accepted Answer

A time-based agenda lists the topics to be covered during a meeting and the time allocated for each topic, with the person responsible for leading the discussion. PERT chart and Gantt chart are project management tools, and a program schedule may not necessarily include the person responsible for leading the discussion. An action-item list is a separate record of tasks that need to be completed after a meeting.

Question 4

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1)the task; (2)__________; (3)the date to finish the task;and (4)what is to be delivered.

Accepted Answer

The fourth column already specifies "what is to be delivered," so it wouldn't make sense for the answer to be A, B, C, or D. Therefore, the only logical option is E, as it identifies the person responsible for completing the task.

Question 5

An action item list refers to

Accepted Answer

An action item list is a tool used to implement a marketing plan, consisting of four columns that show tasks, responsible persons, deadlines, and what will be delivered.

Question 6

All of the following are ways a marketing manager can improve the implementation of a marketing program EXCEPT:

Accepted Answer

While finding the right person to develop the plans is important for the success of the marketing program, it is not related to improving its implementation. The other options listed (rewarding successful implementation, communicating goals and means, scheduling precise tasks and responsibilities, and avoiding analysis paralysis) all directly relate to improving implementation.

Question 7

One way to improve implementation is to communicate goals and the means of achieving them.At Toyota,its design teams stress __________-"go and see"-a message about both a goal and a means of achieving it.

Accepted Answer

The phrase "go and see" is associated with the Japanese concept of genchi genbutsu, which means "go and see for yourself." This concept emphasizes the importance of firsthand observation and understanding to improve implementation, and is commonly used by Toyota design teams. Keiretsu, kaizen, zaibatsu, and meishi are other Japanese business concepts, but they are not directly related to the idea of "go and see" as a means of achieving goals.

Question 8

Kelly Johnson of Lockheed Martin's Skunk Works stressed the following basic tenet:

Accepted Answer

Two of Kelly Johnson's basic tenets are: (1)make decisions promptly and (2)avoid paralysis by analysis,which is the tendency to excessively analyze a problem instead of taking action.

Question 9

Today,the implementation phase of the strategic marketing process often involves moving many planning activities away from the duties of planners to those of __________ responsible for implementing the plans.

Accepted Answer

The implementation phase involves moving planning activities to line managers who are responsible for executing the plans on a day-to-day basis. They are in a better position to take action and ensure the plan is executed properly. Outside consultants, senior management, the CMO or project teams may also play a role in implementation, but line managers are usually the primary responsible parties.

Question 10

An action item list refers to

Accepted Answer

The answer of An action item list refers to
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Question 11

An aid to implementing a marketing plan and consisting of four columns: (1)the task; (2)the person responsible for completing the task; (3)the date to finish the task;and (4)what is to be delivered is referred to as a(n)__________.

Accepted Answer

This description matches an action item list, which outlines tasks, assigns responsibility, sets deadlines, and defines deliverables. The other options (output report, Gantt chart, marketing plan, and marketing action memo) do not encompass all of these elements.

Question 12

Successful implementation often lies in fostering a work environment that is characterized by all of the following EXCEPT:

Accepted Answer

Making employees accountable for failure is not a characteristic of a successful work environment.

Question 13

All of the following are basic tenets or axioms voiced by Kelly Johnson of Lockheed Martin's Skunk Works EXCEPT:

Accepted Answer

While Kelly Johnson believed in learning and improving from failure, there is no record of him specifically voicing the tenet "Failure just leads you to the next great thing."

Question 14

A program champion refers to

Accepted Answer

A program champion is someone who helps navigate and expedite the process of moving a program forward by overcoming bureaucratic obstacles.

Question 15

Management experts warn against the tendency to excessively analyze a problem instead of taking action.This problem is referred to as __________.

Accepted Answer

Paralysis by analysis is the tendency to overthink a problem or situation to the point of not being able to make a decision or take action. Management experts advise against this, as it can lead to missed opportunities and delays in problem-solving. The other options, such as second-guessing or staying with the pack, may also be problematic, but do not capture the specific issue of being stuck in analysis mode.

Question 16

A time-based agenda refers to

Accepted Answer

A time-based agenda is a schedule or plan for a meeting that outlines the topics to be discussed, the person responsible for leading each discussion, and the time allocated for each topic. It ensures that the meeting stays on track and that all necessary topics are covered in the allotted time.

Question 17

Edwin H.Land,former CEO of Polaroid,took personal responsibility for technological innovation at Polaroid.On the other hand,Lewis Platt,CEO of Hewlett-Packard,believed senior management's role was to create an environment that encourages all managers to take risks and create new growth opportunities.Which of the following statements describes the actions of these men?

Accepted Answer

Edwin H. Land is described as taking personal responsibility for technological innovation at Polaroid, which is an example of being a program champion. Lewis Platt, on the other hand, believed that senior management should create an environment that encourages all managers to take risks and create growth opportunities. This approach is not necessarily indicative of being a program champion. Therefore, only Land can be considered a program champion in this scenario.

Question 18

S.Navy Admiral Grace Murray Hopper gave famous advice that a program champion should follow when cutting through an organization's red tape: __________

Accepted Answer

Admiral Grace Murray Hopper is famously quoted for saying, "It's easier to ask forgiveness than it is to get permission," which suggests taking initiative and acting decisively rather than waiting for approval.

Question 19

According to the textbook,the key to mobile game start-up Supercell's success was to

Accepted Answer

The textbook states that Supercell's success was due to their policy of not punishing failures but learning from them.

Question 20

A person who is willing and able to "cut the red tape" to move a program forward is referred to as a

Accepted Answer

A program champion is someone who is willing and able to navigate potential obstacles, including bureaucratic red tape, in order to move a program forward.

Quiz 22: Pulling It All Together: the Strategic Marketing Process

General Electric's Jack Welch became a legend in making GE more efficient and far better at implementation.One strategy he used to do this was

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1) __________; (2) the person responsible for completing the task; (3) the date to finish the task;and (4) what is to be delivered.

A list of topics to be covered during a meeting that shows the running time allocated to and the person(s) responsible for leading the discussion for each topic is referred to as a

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1) the task; (2) __________; (3) the date to finish the task;and (4) what is to be delivered.

An action item list refers to

All of the following are ways a marketing manager can improve the implementation of a marketing program EXCEPT:

One way to improve implementation is to communicate goals and the means of achieving them.At Toyota,its design teams stress __________-"go and see"-a message about both a goal and a means of achieving it.

Kelly Johnson of Lockheed Martin's Skunk Works stressed the following basic tenet:

Today,the implementation phase of the strategic marketing process often involves moving many planning activities away from the duties of planners to those of __________ responsible for implementing the plans.

An action item list refers to

An aid to implementing a marketing plan and consisting of four columns: (1) the task; (2) the person responsible for completing the task; (3) the date to finish the task;and (4) what is to be delivered is referred to as a(n) __________.

Successful implementation often lies in fostering a work environment that is characterized by all of the following EXCEPT:

All of the following are basic tenets or axioms voiced by Kelly Johnson of Lockheed Martin's Skunk Works EXCEPT:

A program champion refers to

Management experts warn against the tendency to excessively analyze a problem instead of taking action.This problem is referred to as __________.

A time-based agenda refers to

S.Navy Admiral Grace Murray Hopper gave famous advice that a program champion should follow when cutting through an organization's red tape: __________

According to the textbook,the key to mobile game start-up Supercell's success was to

A person who is willing and able to "cut the red tape" to move a program forward is referred to as a