Question 1

The information needed for the marketing program,Step 3 of the planning phase,includes: (1)marketing mix actions and (2)__________.

Accepted Answer

The answer of The information needed for the marketing program,Step...

Question 2

Which of the following pieces of information is used in market-product focus and goal setting,the second step of the planning phase of the strategic marketing process?

Accepted Answer

Market-product grids with target segments and product groupings are used to identify which segments the company should focus on and which products should be offered to those segments. This information is crucial in setting goals and developing strategies in the market-product focus and goal setting step. The other options listed may be used in later steps of the planning phase or in other phases of the strategic marketing process.

Question 3

The actions taken in the development of the marketing program,Step 3 of the planning phase,include: (1)develop the program's marketing mix actions and (2)__________.

Accepted Answer

The second action taken in the development of the marketing program is to develop the budget by estimating revenues, expenses, and profits. This involves determining the financial resources needed to execute the marketing mix actions and achieve the program's objectives. Therefore, choice E is the correct answer. The other choices (A, B, C, and D) are part of the overall planning process, but not specifically related to Step 3 of developing the marketing program's actions.

Question 4

Which of the following pieces of information is used in market-product focus and goal setting,the second step of the planning phase of the strategic marketing process?

Accepted Answer

Market-product focus and goal setting may require: (1)market potential studies,(2)market-product grids with target segments and product groupings,and (3)perceptual maps and positioning statements.

Question 5

The actions taken in a situation (SWOT)analysis or Step 1 of the planning phase include: (1)identify industry trends; (2)__________; (3)assess own company;and (4)research customers.

Accepted Answer

The answer of The actions taken in a situation (SWOT)analysis...

Question 6

The actions taken in a situation (SWOT)analysis or Step 1 of the planning phase include: (1)__________; (2)analyze competitors; (3)assess own company;and (4)research customers.

Accepted Answer

The answer of The actions taken in a situation (SWOT)analysis...

Question 7

The actions taken during the implementation phase of the strategic marketing process include: (1)obtain resources; (2)__________; (3)develop schedules;and (4)execute the marketing program.

Accepted Answer

During the implementation phase, designing the marketing organization is crucial to ensure that the right structure and roles are in place to execute the marketing strategies effectively.

Question 8

Which of the following pieces of information is used in the development of the marketing program,the third step of the planning phase of the strategic marketing process?

Accepted Answer

Marketing mix actions, also known as the 4 Ps (product, price, place, promotion), are key components of the marketing program development. They are used to create a comprehensive plan for effectively reaching the target market and achieving marketing goals. The other options may be used in other stages of the strategic marketing process, but are not directly related to the development of the marketing program.

Question 9

Which of the following pieces of information is used in market-product focus and goal setting,the second step of the planning phase of the strategic marketing process?

Accepted Answer

Market potential studies are used in market-product focus and goal setting. They provide information on the size and potential of a market, which helps in determining the goals and focus for a company's marketing efforts. The other options may be used in other steps of the strategic marketing process, but not specifically in market-product focus and goal setting.

Question 10

The information needed in market product focus and goal setting,Step 2 of the planning phase includes: (1)__________; (2)market-product grids with target segments and product groupings;and (3)perceptual maps and positioning statements.

Accepted Answer

Market potential studies provide information on the size and characteristics of the target market, which is essential for setting realistic goals and objectives.

Question 11

The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1)set market and product goals; (2)__________; (3)find points of difference;and (4)position the product.

Accepted Answer

Selecting target markets is the next logical step after setting market and product goals. Researching customers and identifying industry trends may come before goal setting, and developing the marketing mix and budget may come after determining the points of difference and positioning the product.

Question 12

The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1)set market and product goals; (2)select target markets; (3)find points of difference;and (4)__________.

Accepted Answer

The answer of The actions taken during market product focus...

Question 13

The actions taken in a situation (SWOT)analysis or Step 1 of the planning phase include: (1)identify industry trends; (2)analyze competitors; (3)assess own company;and (4)__________.

Accepted Answer

The answer of The actions taken in a situation (SWOT)analysis...

Question 14

The information needed for the marketing program,Step 3 of the planning phase,includes: (1)__________ and (2)detailed plans to execute the marketing program.

Accepted Answer

The information needed for the marketing program in step 3 of the planning phase includes detailed plans to execute the marketing program, which falls under marketing mix actions. While positioning studies, market-product grids with target segments and product groupings, projected future sales, expenses, and profits, and market potential studies may be useful in developing the marketing program, they are not the specific information needed for step 3.

Question 15

The information needed in market product focus and goal setting,Step 2 of the planning phase includes: (1)market potential studies; (2)market-product grids with target segments and product groupings;and (3)__________.

Accepted Answer

The answer of The information needed in market product focus...

Question 16

The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1)__________; (2)select target markets; (3)find points of difference;and (4)position the product.

Accepted Answer

The actions taken during market product focus and goal setting include setting market and product goals, selecting target markets, finding points of difference, and positioning the product. The other options listed are part of later steps in the planning phase.

Question 17

The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1)set market and product goals; (2)select target markets; (3)__________;and (4)position the product.

Accepted Answer

The answer of The actions taken during market product focus...

Question 18

The actions taken during the implementation phase of the strategic marketing process include: (1)__________; (2)design the marketing organization; (3)develop schedules;and (4)execute the marketing program.

Accepted Answer

The answer of The actions taken during the implementation phase...

Question 19

The information needed in a situation (SWOT)analysis or Step 1 of the planning phase include: (1)trends for industry and competitors and (2)__________.

Accepted Answer

The answer of The information needed in a situation (SWOT)analysis...

Question 20

Which of the following pieces of information is used in the development of the marketing program,the third step of the planning phase of the strategic marketing process?

Accepted Answer

The answer of Which of the following pieces of information...

Quiz 22: Pulling It All Together: the Strategic Marketing Process

The information needed for the marketing program,Step 3 of the planning phase,includes: (1) marketing mix actions and (2) __________.

Which of the following pieces of information is used in market-product focus and goal setting,the second step of the planning phase of the strategic marketing process?

The actions taken in the development of the marketing program,Step 3 of the planning phase,include: (1) develop the program's marketing mix actions and (2) __________.

Which of the following pieces of information is used in market-product focus and goal setting,the second step of the planning phase of the strategic marketing process?

The actions taken in a situation (SWOT) analysis or Step 1 of the planning phase include: (1) identify industry trends; (2) __________; (3) assess own company;and (4) research customers.

The actions taken in a situation (SWOT) analysis or Step 1 of the planning phase include: (1) __________; (2) analyze competitors; (3) assess own company;and (4) research customers.

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) __________; (3) develop schedules;and (4) execute the marketing program.

Which of the following pieces of information is used in the development of the marketing program,the third step of the planning phase of the strategic marketing process?

Which of the following pieces of information is used in market-product focus and goal setting,the second step of the planning phase of the strategic marketing process?

The information needed in market product focus and goal setting,Step 2 of the planning phase includes: (1) __________; (2) market-product grids with target segments and product groupings;and (3) perceptual maps and positioning statements.

The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1) set market and product goals; (2) __________; (3) find points of difference;and (4) position the product.

The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1) set market and product goals; (2) select target markets; (3) find points of difference;and (4) __________.

The actions taken in a situation (SWOT) analysis or Step 1 of the planning phase include: (1) identify industry trends; (2) analyze competitors; (3) assess own company;and (4) __________.

The information needed for the marketing program,Step 3 of the planning phase,includes: (1) __________ and (2) detailed plans to execute the marketing program.

The information needed in market product focus and goal setting,Step 2 of the planning phase includes: (1) market potential studies; (2) market-product grids with target segments and product groupings;and (3) __________.

The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1) __________; (2) select target markets; (3) find points of difference;and (4) position the product.

The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1) set market and product goals; (2) select target markets; (3) __________;and (4) position the product.

The actions taken during the implementation phase of the strategic marketing process include: (1) __________; (2) design the marketing organization; (3) develop schedules;and (4) execute the marketing program.

The information needed in a situation (SWOT) analysis or Step 1 of the planning phase include: (1) trends for industry and competitors and (2) __________.

Which of the following pieces of information is used in the development of the marketing program,the third step of the planning phase of the strategic marketing process?