Question 1

Marketers produce a customer experience through seven website design elements: (1)context; (2)__________; (3)community; (4)customization; (5)communication; (6)connection;and (7)commerce.
A)content
B)creativity
C)consistency
D)collaboration
E)control

Accepted Answer

Content is one of the most important elements of website design as it helps to communicate the message of the brand to the customers. It includes text, images, and videos that provide information about the products or services. It also includes the layout and design of the website, which should be visually appealing and easy to navigate. As such, content is the best fit for the missing element in the list.

Question 2

Consider Figure 21-2 above."E" refers to which of the following website design elements?
A)content
B)commerce
C)customization
D)connection
E)context

Accepted Answer

"E" refers to the website design element of context, which includes factors such as the user's location, time of day, and device being used. Contextual design elements are important for delivering personalized and relevant content to the user.

Question 3

Consider Figure 21-2 above."A" refers to which of the following website design elements?
A)content
B)community
C)commerce
D)context
E)connection

Accepted Answer

The answer of Consider Figure 21-2 above."A" refers to which...

Question 4

The ability of a website to modify itself to,or be modified by,each individual user is referred to as __________.
A)connection
B)communication
C)site actualization
D)customization
E)customerization

Accepted Answer

The ability of a website to modify itself according to the preferences and needs of each individual user is referred to as customization. This allows for a personalized and tailored experience for each user, based on their behavior and preferences on the website.

Question 5

In terms of the online customer experience,content refers to
A)a website's capabilities to enable commercial transactions.
B)all the digital information on a website-text,video,audio,and graphics.
C)the multiple ways the website enables user-to-user communication.
D)the dialogue that unfolds between the website and its users.
E)the information consumers provide to the firm through its website.

Accepted Answer

Content refers to all the digital information on a website, including text, video, audio, and graphics. It encompasses the various forms of media that a website uses to communicate with its users and provide them with information about the products and services offered by the company. While a website's capabilities to enable commercial transactions, user-to-user communication, and dialogue with users are also important elements of the online customer experience, they are not strictly part of the content itself.

Question 6

Consider Figure 21-2 above."F" refers to which of the following website design elements?
A)communication
B)commerce
C)customization
D)connection
E)context

Accepted Answer

"Connection" refers to the ability of a website to create a sense of community or relationship between users and the website or between users themselves. This is represented by the "F" shape in the heat map, which shows that users tend to scan the upper part of the page horizontally, and then vertically down the left-hand side, creating an "F" shape. This indicates that users are looking for links and other elements that will help them connect with the website or with other users.

Question 7

In terms of the online customer experience,context refers to
A)the ability of a website to modify itself to,or be modified by,each individual user.
B)a website's aesthetic appeal and functional look and feel,reflected in site layout and visual design.
C)the website's ability to conduct sales transactions for products and services.
D)a patented feature that allows users to order products with a single mouse click.
E)the dialogue that occurs between the website and its users.

Accepted Answer

Context in terms of online customer experience refers to the visual design and layout of the website, which contributes to the overall aesthetic appeal and functional usability. It helps to create a clear and consistent interface that guides users through their online shopping experience.

Question 8

Marketers produce a customer experience through seven website design elements: (1)context; (2)content; (3)__________; (4)customization; (5)communication; (6)connection;and (7)commerce.
A)creativity
B)community
C)consistency
D)collaboration
E)control

Accepted Answer

The answer of Marketers produce a customer experience through seven...

Question 9

Marketers produce a customer experience through seven website design elements: (1)context; (2)content; (3)community; (4)__________; (5)communication; (6)connection;and (7)commerce.
A)customization
B)control
C)consistency
D)collaboration
E)creativity

Accepted Answer

The answer of Marketers produce a customer experience through seven...

Question 10

Marketers produce a customer experience through seven website design elements: (1)context; (2)content; (3)community; (4)customization; (5)communication; (6)connection;and (7)__________.
A)creativity
B)commerce
C)control
D)consistency
E)collaboration

Accepted Answer

The answer of Marketers produce a customer experience through seven...

Question 11

A website's aesthetic appeal and functional look and feel reflected in site layout and visual design is referred to as __________.
A)customization
B)content
C)context
D)connection
E)conductivity

Accepted Answer

The answer of A website's aesthetic appeal and functional look...

Question 12

Travel websites like Priceline.com are designed to be __________-oriented,with emphasis on destinations,scheduling,and prices.
A)content
B)functionally
C)aesthetically
D)text
E)picture

Accepted Answer

The question is asking about the design of travel websites like Priceline.com. The options given are content, functionally, aesthetically, text and picture. Out of all these, the design of travel websites like Priceline.com is focused on the functions and features related to destinations, scheduling and prices. Therefore, the best choice is B - functionally - oriented.

Question 13

Beauty product websites are traditionally designed to be more __________-oriented than travel websites.
A)content
B)functionally
C)aesthetically
D)text
E)picture

Accepted Answer

Beauty product websites tend to focus more on the visual elements and aesthetics of the site, with a greater emphasis on showcasing products through images and design. Travel websites, on the other hand, tend to prioritize functionality and content, with a focus on providing information and facilitating bookings.

Question 14

Wolfermans.com is a company that sells gourmet English muffins,specialty breads,and exquisite desserts in gift assortments.When you access its website,you discover fourteen pictures that make lavish use of color.The Wolferman website design conveys the core consumer benefits provided by the company's offerings through the use of __________.
A)context
B)commerce
C)communication
D)connection
E)customization

Accepted Answer

The answer of Wolfermans.com is a company that sells gourmet...

Question 15

Consider Figure 21-2 above."D" refers to which of the following website design elements?
A)context
B)content
C)commerce
D)customization
E)connection

Accepted Answer

The answer of Consider Figure 21-2 above."D" refers to which...

Question 16

The text,video,audio,and graphics that are found on a website are referred to as __________.
A)content
B)context
C)creativity
D)communication
E)connection

Accepted Answer

Content refers to all the text, video, audio, and graphics found on a website. It is the information that the website provides to its users or visitors. Context refers to the circumstances or background that a website or content is presented in. Creativity refers to the ability to come up with new and original ideas. Communication refers to the act of sharing or exchanging information. Connection refers to the link or relationship between different parts of a website or content.

Question 17

Marketers produce a customer experience through seven website design elements: (1)context; (2)content; (3)community; (4)customization; (5)communication; (6)__________;and (7)commerce.
A)creativity
B)control
C)consistency
D)connection
E)collaboration

Accepted Answer

The missing website design element in the given list is "connection". This refers to the ability of a website to connect with its audience emotionally and personally, creating a sense of trust and loyalty.

Question 18

Consider Figure 21-2 above."B" refers to which of the following website design elements?
A)context
B)content
C)commerce
D)customization
E)connection

Accepted Answer

The answer of Consider Figure 21-2 above."B" refers to which...

Question 19

Consider Figure 21-2 above."G" refers to which of the following website design elements?
A)communication
B)commerce
C)customization
D)connection
E)context

Accepted Answer

"G" refers to "communication" in Figure 21-2.

Question 20

Consider Figure 21-2 above."C" refers to which of the following website design elements?
A)context
B)content
C)commerce
D)customization
E)connection

Accepted Answer

In website design, "C" often refers to "content," which is a crucial element that includes the text, images, and multimedia that convey information to the user.

Quiz 21: Implementing Interactive and Multichannel Marketing

Marketers produce a customer experience through seven website design elements: (1) context; (2) __________; (3) community; (4) customization; (5) communication; (6) connection;and (7) commerce.

Consider Figure 21-2 above."E" refers to which of the following website design elements?

Consider Figure 21-2 above."A" refers to which of the following website design elements?

The ability of a website to modify itself to,or be modified by,each individual user is referred to as __________.

In terms of the online customer experience,content refers to

Consider Figure 21-2 above."F" refers to which of the following website design elements?

In terms of the online customer experience,context refers to

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) __________; (4) customization; (5) communication; (6) connection;and (7) commerce.

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) community; (4) __________; (5) communication; (6) connection;and (7) commerce.

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) community; (4) customization; (5) communication; (6) connection;and (7) __________.

A website's aesthetic appeal and functional look and feel reflected in site layout and visual design is referred to as __________.

Travel websites like Priceline.com are designed to be __________-oriented,with emphasis on destinations,scheduling,and prices.

Beauty product websites are traditionally designed to be more __________-oriented than travel websites.

Consider Figure 21-2 above."D" refers to which of the following website design elements?

The text,video,audio,and graphics that are found on a website are referred to as __________.

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) community; (4) customization; (5) communication; (6) __________;and (7) commerce.

Consider Figure 21-2 above."B" refers to which of the following website design elements?

Consider Figure 21-2 above."G" refers to which of the following website design elements?

Consider Figure 21-2 above."C" refers to which of the following website design elements?