Question 1

Five (5)general product and service categories dominate online consumer buying.One category includes items such as specialty foods and beverages when
A)the items are unique.
B)customer value is the most important element.
C)price and delivery time are not key factors.
D)digital delivery is an important factor.
E)price and speed of delivery are the determinant sales factors.

Accepted Answer

Specialty foods and beverages are a unique category that often include hard-to-find or artisanal products that cannot be easily found in traditional brick-and-mortar stores. Therefore, customers are more likely to purchase these items online to access a wider selection. Key factors such as price and delivery time may still be important, but the uniqueness of the products is the primary motivation for purchasing in this category.

Question 2

Which of the online consumer lifestyle segments spends the most time online?
A)e-bivalent newbies
B)click-and-mortar
C)hooked,online,and single
D)brand loyalists
E)time-sensitive materialists

Accepted Answer

Hooked, online, and single consumers spend the most time online, according to research. They are often younger and more tech-savvy, with fewer social obligations outside of work or school, which may contribute to their higher levels of online activity. Choice A (e-bivalent newbies) describes consumers who are not yet committed to online shopping and may spend less time online. Choice B (click-and-mortar) includes consumers who may split their time between online and physical shopping. Choice D (brand loyalists) may spend significant time on brand-specific websites, but not necessarily as much time overall as choice C. Choice E (time-sensitive materialists) may spend time online searching for deals but may not necessarily spend more time overall compared to choice C.

Question 3

The typical "online mom" is
A)23 years old,taking college classes online,and has an infant or toddler at home.
B)28 years old,a college graduate,recently remarried,and the mother of a blended family.
C)35 years old,a high school graduate,and a single parent working outside the home.
D)38 years old,married,a college graduate,and working outside the home.
E)43 years old,recently divorced,children starting college,and working part-time.

Accepted Answer

The typical "online mom" is likely to be in her late 30s, married, a college graduate, and working outside the home. This demographic is more likely to have the financial stability to access and utilize online resources for parenting and to have the time-management skills necessary to balance work and family responsibilities.

Question 4

The online consumer lifestyle segment called "hooked,online,and single"
A)are married couples with children at home who use the Internet like a consumer magazine.
B)rarely spend money online and use the Internet only as an information source.
C)regularly visit their favorite bookmarked websites and spend the most money online.
D)regard the Internet as a convenient tool for buying music,books,and computer software.
E)consist of young,affluent single consumers who spend more time online than any other segment.

Accepted Answer

The segment called "hooked, online, and single" consists of young and affluent single consumers who spend more time online than any other segment. This segment is likely to spend the most money online and regularly visit their favorite bookmarked websites. Therefore, option E is the correct choice.

Question 5

The online consumer lifestyle segment called "time-sensitive materialists"
A)are married couples with children at home who use the Internet like a consumer magazine.
B)rarely spend money online and use the Internet only as an information source.
C)regularly visit their favorite bookmarked websites and spend the most money online.
D)regard the Internet as a convenient tool for buying music,books,and computer software.
E)consist of young,affluent single consumers who spend more time online than any other segment.

Accepted Answer

The answer of The online consumer lifestyle segment called "time-sensitive...

Question 6

The online consumers segment that consists of young,affluent,and single online consumers who bank,play games,and spend more time online than any other segment,is referred to as
A)hunter-gatherers.
B)click-and-mortar.
C)brand loyalists.
D)hooked,online,and single.
E)time-sensitive materialists.

Accepted Answer

The segment described in the question is identified as "hooked, online, and single."

Question 7

Five (5)general product and service categories dominate online consumer buying.One category includes regularly purchased consumer packaged goods such as personal care items where
A)customer value is the most important element.
B)price and delivery time are not key factors.
C)convenience is very important.
D)digital delivery is an important factor.
E)price and speed of delivery are the determinant sales factors.

Accepted Answer

The category mentioned (regularly purchased consumer packaged goods such as personal care items) is typically bought for their convenience. Online shoppers are looking for an easier and faster way to replenish their household items without having to physically go to a store. Therefore, convenience becomes the key factor in this category. Price and delivery time still matter but are not the determinant sales factors.

Question 8

A recent Disney Online "M.O.M." (Mom on a Mission)study found that today's mother __________.
A)finds the Internet more of a distraction,interrupting time that she could spend with her family
B)goes online with a specific task or goal in mind
C)spends an average of almost 20 hours online per week
D)spends most of her time online between the hours of 6:00 p.m.and 11:00 p.m.
E)does not use the Internet to search for information about her child's/children's health

Accepted Answer

The study found that today's mother goes online with a specific task or goal in mind. This implies that she is using the internet purposefully, rather than allowing it to distract her from spending time with her family. The other answer choices are contradicted by the findings of the study.

Question 9

One category product and service category that dominates online consumer buying consists of highly standardized products and services,such as small appliances and casual apparel,for which
A)audio or video demonstration is important.
B)price and delivery time are not key factors.
C)digital delivery is an important factor.
D)assortment and speed of delivery are the determinant sales factors.
E)information about price is important.

Accepted Answer

Information about price is important for highly standardized products and services because consumers can easily compare prices across different retailers, making it a key factor in their purchasing decision.

Question 10

Which online consumer lifestyle segment is most likely to visit auction websites?
A)hunter-gatherers
B)hooked,online,and single
C)click-and-mortar
D)brand loyalists
E)time-sensitive materialists

Accepted Answer

The answer of Which online consumer lifestyle segment is most...

Question 11

Five (5)general product and service categories dominate online consumer buying.One category includes items where
A)digital delivery is an important factor as well as post-purchase support services.
B)price and speed of delivery are the determinant sales factors.
C)convenience is very important,even more so than price or quality.
D)product information is an important part of the purchase decision but prepurchase trial is not necessarily critical.
E)price and delivery time are not key factors,but product warranties are very important.

Accepted Answer

The answer of Five (5)general product and service categories dominate...

Question 12

Of all the online consumer lifestyle segments,__________ are MOST LIKELY to view the Internet as a convenience tool.
A)time-sensitive materialists
B)e-bivalent newbies
C)click-and-mortar
D)brand loyalists
E)hooked,online,and single

Accepted Answer

Time-sensitive materialists are focused on efficiency and saving time, making them more likely to view the internet as a convenience tool.

Question 13

Five (5)general product and service categories dominate online consumer buying.One category includes items for which
A)audio or video demonstration is important.
B)prepurchase trial is critical.
C)price and delivery time are not key factors.
D)digital delivery is the single most important factor.
E)price and speed of delivery are the determinant sales factors.

Accepted Answer

The category that includes items for which audio or video demonstration is important is likely to be products that require a demonstration of their features or capabilities in order to convince consumers to make a purchase, such as electronic gadgets or appliances. The other categories do not necessarily require audio or video demonstrations, have pre-purchase trials as critical or require digital delivery as the single most important factor. Additionally, pricing and delivery time are usually factors in online consumer buying across all categories, so E is not the correct answer either.

Question 14

Five (5)general product and service categories dominate online consumer buying.One category includes items such as computer software,music,and video when
A)prepurchase trial is critical.
B)digital delivery is the single most important factor.
C)audio or video demonstration is important.
D)price and delivery time are not key factors.
E)price and speed of delivery are the determinant sales factors.

Accepted Answer

Digital delivery is the single most important factor for products that can be delivered digitally, such as computer software, music, and video.

Question 15

The online consumers who regard the Internet as a convenience tool for buying music,books,computer software,and electronics are referred to as "__________."
A)hunter-gatherers
B)click-and-mortar
C)brand loyalists
D)hooked,online,and single
E)time-sensitive materialists

Accepted Answer

Time-sensitive materialists are consumers who use the internet as a convenient tool to quickly purchase items like music, books, software, and electronics, valuing the time-saving aspect of online shopping.

Question 16

Research indicates that __________ of mothers with children under 18 years old will be online regularly by 2015.
A)33 percent
B)50 percent
C)67 percent
D)80 percent
E)95 percent

Accepted Answer

Research indicates that by 2015, 95 percent of mothers with children under 18 years old were expected to be online regularly, reflecting the increasing integration of the internet into daily life.

Question 17

A recent Disney Online "M.O.M." (Mom on a Mission)study found that today's mother __________.
A)finds that the Internet makes her life more manageable so she can spend more time with her family
B)is primarily a "surfer" of the Internet,going online without a specific task or goal in mind
C)spends an average of almost 20 hours online per week
D)spends most of her time online between the hours of 6:00 p.m.and 11:00 p.m.
E)does not use the Internet to search for information about her child's/children's health

Accepted Answer

The study found that today's mother finds that the Internet makes her life more manageable so she can spend more time with her family. This aligns with option A. The other options are either incorrect or not mentioned in the study.

Question 18

The online consumers who regularly visit their favorite bookmarked websites and spend the most money online are referred to as "__________."
A)hunter-gatherers
B)brand loyalists
C)click-and-mortar
D)hooked,online,and single
E)time-sensitive materialists

Accepted Answer

Brand loyalists are dedicated and frequent online shoppers who tend to stick to their favorite brands and websites. They often spend more money online and are more likely to bookmark their preferred sites for easy access. The other answer choices do not accurately describe this particular category of online consumers.

Question 19

A recent Disney Online "M.O.M." (Mom on a Mission)study found that today's mother __________.
A)finds the Internet more of a distraction,interrupting time that she could spend with her family
B)is primarily a "surfer" of the Internet,going online without a specific task or goal in mind
C)spends an average of almost 7 hours online per week
D)spends most of her time online between the hours of 6:00 p.m.and 11:00 p.m.
E)does not use the Internet to search for information about her child's/children's health

Accepted Answer

According to the Disney Online "M.O.M." study, today's mother spends an average of almost 7 hours online per week.

Question 20

The online consumers who are relative newcomers to the Internet who rarely spend money online but seek product information are referred to as "__________."
A)hunter-gatherers
B)click-and-mortar
C)e-bivalent newbies
D)time-sensitive materialists
E)brand loyalists

Accepted Answer

The term used to describe online consumers who are newcomers to the Internet and seek product information but rarely spend money online is "e-bivalent newbies." This term suggests that these consumers are uncertain or undecided about online shopping and may need to be convinced to make purchases through online channels.

Quiz 21: Implementing Interactive and Multichannel Marketing

Five (5) general product and service categories dominate online consumer buying.One category includes items such as specialty foods and beverages when

Which of the online consumer lifestyle segments spends the most time online?

The typical "online mom" is

The online consumer lifestyle segment called "hooked,online,and single"

The online consumer lifestyle segment called "time-sensitive materialists"

The online consumers segment that consists of young,affluent,and single online consumers who bank,play games,and spend more time online than any other segment,is referred to as

Five (5) general product and service categories dominate online consumer buying.One category includes regularly purchased consumer packaged goods such as personal care items where

A recent Disney Online "M.O.M." (Mom on a Mission) study found that today's mother __________.

One category product and service category that dominates online consumer buying consists of highly standardized products and services,such as small appliances and casual apparel,for which

Which online consumer lifestyle segment is most likely to visit auction websites?

Five (5) general product and service categories dominate online consumer buying.One category includes items where

Of all the online consumer lifestyle segments,__________ are MOST LIKELY to view the Internet as a convenience tool.

Five (5) general product and service categories dominate online consumer buying.One category includes items for which

Five (5) general product and service categories dominate online consumer buying.One category includes items such as computer software,music,and video when

The online consumers who regard the Internet as a convenience tool for buying music,books,computer software,and electronics are referred to as "__________."

Research indicates that __________ of mothers with children under 18 years old will be online regularly by 2015.

A recent Disney Online "M.O.M." (Mom on a Mission) study found that today's mother __________.

The online consumers who regularly visit their favorite bookmarked websites and spend the most money online are referred to as "__________."

A recent Disney Online "M.O.M." (Mom on a Mission) study found that today's mother __________.

The online consumers who are relative newcomers to the Internet who rarely spend money online but seek product information are referred to as "__________."