Question 1

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1)changing beliefs about the extent to which a brand has certain attributes; (2)changing the perceived importance of attributes;and (3)__________.
A)reinforcing the consumers' sense of self confidence in making wise purchase decisions
B)adding new attributes to the product
C)refocusing a consumer's attention from one attribute to another
D)actively educating consumers about the product's competitive advantages
E)denigrating the attributes of competitors' products

Accepted Answer

The answer of Marketers use three approaches to try to...

Question 2

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as a(n)__________.
A)attitude
B)belief
C)value
D)motivation
E)perception

Accepted Answer

Attitude refers to a person's evaluation or behavior towards an object or concept. It is a learned predisposition that is consistent over time and affects a person's behavior. Beliefs, values, motivation, and perception are related constructs but do not specifically refer to the evaluation of an object or concept.

Question 3

An attitude refers to
A)a person's consistent behaviors or responses to recurring situations.
B)the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world.
C)a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people.
D)the feelings one has about the preferable modes of conduct that tend to persist over time.
E)a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.

Accepted Answer

An attitude is a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. This definition best aligns with choice (E). Choice (A) refers to personality traits, while choice (B) refers to perception. Choice (C) specifically relates to consumer behavior, which is not the primary focus of attitudes. Choice (D) is close to the actual definition, but it is not as comprehensive as choice (E).

Question 4

The Ford Escape Hybrid SUV was the first SUV on the market to be powered by both electricity and gasoline.Ford has targeted not only people who are excited about technology but also those who want to contribute to cleaner air.Ford set a goal to attract 20,000 buyers a year for this SUV.Ford is trying to change consumer attitudes by
A)changing beliefs about the extent to which a brand has a specific attribute.
B)changing the perceived importance of a specific attribute.
C)adding a new attribute.
D)reducing the perceived risk of the product.
E)providing stimulus generalization to prospective buyers.

Accepted Answer

The answer of The Ford Escape Hybrid SUV was the...

Question 5

Lifestyle refers to
A)the set of behaviors that is a result of spending one's time and money as one pleases.
B)a mode of living that is defined by one's personal moral philosophy.
C)the similar values,interests,and behaviors that members of society share.
D)a self-defined identification of belonging to a lower,lower-middle,middle,upper-middle,or upper class in terms of values,attitudes,and beliefs.
E)a mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them.

Accepted Answer

Lifestyle refers to the way individuals, groups, or communities live and spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them. Therefore, option E is the best choice as it covers all aspects of lifestyle. Option A is not comprehensive enough as lifestyle is not just about spending one's time and money as one pleases. Option B is not accurate as lifestyle is not necessarily defined by personal moral philosophy, as it can also be influenced by external factors. Option C is more related to culture and social norms rather than individual lifestyle. Option D is not inclusive of all lifestyle classifications and is limited only to socioeconomic status.

Question 6

The VALS framework segments consumers is based on
A)their primary motivation for buying products and their resources.
B)their demographics.
C)their product usage,age,and gender.
D)where they live.
E)their media usage and their demographics.

Accepted Answer

The VALS framework segments consumers based on their primary motivation for buying products and their resources. It categorizes consumers into eight different segments based on these two factors: Innovators, Thinkers, Believers, Achievers, Strivers, Experiencers, Makers, and Survivors. This framework helps marketers better understand their target audience and tailor their marketing efforts to effectively reach and connect with them.

Question 7

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1)__________; (2)changing the perceived importance of attributes;and (3)adding new attributes to the product.
A)reinforcing the consumers' sense of self confidence in making wise purchase decisions
B)actively educating consumers about the product's competitive advantages
C)refocusing a consumer's attention from one attribute to another
D)changing beliefs about the extent to which a brand has certain attributes
E)denigrating the attributes of competitors' products

Accepted Answer

The answer of Marketers use three approaches to try to...

Question 8

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as
A)culture.
B)psychographics.
C)social class.
D)lifestyle.
E)reference group.

Accepted Answer

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment, and what they think of themselves and the world around them is referred to as lifestyle.

Question 9

Another name for the analysis of consumer lifestyles is called __________.
A)demographics
B)psychographics
C)social statistics
D)physiological needs
E)sociographics

Accepted Answer

Psychographics is the study of consumer lifestyles, values, opinions, interests, and attitudes. It goes beyond demographic information (such as age, gender, income, and education) to provide a deeper understanding of consumer behavior and preferences. Social statistics and sociographics are related fields that focus on social trends and patterns but do not specifically address individual consumer behavior. Physiological needs are basic human needs such as food, water, and shelter, which are not directly related to consumer lifestyles.

Question 10

Most people already know that Tums,a popular antacid,contains calcium.Today,Tums antacid stresses both the benefits of the antacid itself and the fact that Tums can be used as a calcium supplement.The new promotion involves changing consumers' attitudes toward Tums by
A)changing beliefs about the extent to which Tums has a specific attribute.
B)changing the perceived importance of a specific attribute.
C)adding a new attribute.
D)reducing the perceived risk.
E)providing stimulus generalization to prospective buyers.

Accepted Answer

The new promotion involves highlighting the fact that Tums can be used as a calcium supplement, thereby changing the perceived importance of a specific attribute (calcium content) and potentially increasing consumers' willingness to purchase Tums for this reason.

Question 11

Which of following statements is FALSE about attitudes?
A)Marketers are primarily concerned with American core values when developing advertising messages.
B)Attitudes are learned.
C)Attitudes are shaped by one's values and beliefs.
D)An attitude is a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
E)Personal values affect attitudes by influencing the importance assigned to specific product attributes.

Accepted Answer

This statement is false as marketers also consider cultural and individual values when developing advertising messages, not just American core values.

Question 12

If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.
A)belief
B)value
C)attitude
D)motivation
E)perception

Accepted Answer

An attitude is a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object. In this scenario, the personal value of thriftiness has likely shaped a favorable attitude toward vehicles with good fuel economy.

Question 13

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people are referred to as __________.
A)values
B)attitudes
C)beliefs
D)predispositions
E)opinions

Accepted Answer

The answer of A consumer's subjective perception of how a...

Question 14

Which of the following statements about psychographics is most accurate?
A)Psychographics is unable to provide actionable information about potential customers since the data obtained from the research is too subjective to be reliably interpreted and acted upon.
B)Although helpful in segmenting markets,psychographics is limited in its ability to target consumers.
C)Psychographics combines demographic data,psychological data,and actual spending data of consumers to create VALS profiles.
D)Psychographics combines psychology,lifestyle,and demographics to uncover consumer motivations for buying and using offerings.
E)Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new market-product combinations rather than existing ones.

Accepted Answer

Psychographics combines psychological, lifestyle, and demographic data to uncover consumer motivations for buying and using offerings. This data is useful in targeting specific consumer groups with tailored marketing messages and product offerings. While there are limitations to psychographics, such as its potential vulnerability to current social trends, it is still a valuable tool for market segmentation and targeting. Option A is incorrect as psychographics can provide valuable actionable insights about potential customers. Option B is partially correct but does not provide a complete picture of psychographics' capabilities. Option C is incorrect as VALS profiles are a specific application of psychographics, not the definition of it. Option E is incorrect as psychographic data can be useful for both new and existing market-product combinations.

Question 15

Beliefs refer to
A)a person's consistent behaviors or responses to recurring situations.
B)a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
C)the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world.
D)a consumer's subjective perception of how a product or brand performs on different attributes.
E)the moral and ethical precepts that guide a person's behavior.

Accepted Answer

The answer of Beliefs refer to
A)a person's consistent behaviors or...

Question 16

The VALS framework is an example of
A)a personality assessment.
B)cognitive learning theory.
C)a psychographic system.
D)a study on the hierarchy of needs.
E)geodemographic segmentation.

Accepted Answer

The VALS (Values and Lifestyles) framework is a psychographic system that divides consumers into distinct groups based on their values, lifestyles, and personalities. It is used for market segmentation and targeting.

Question 17

According to the Colgate toothpaste ad above and the textbook,what approach did Colgate marketers use to encourage consumers to purchase its product?
A)changing beliefs about the extent to which a brand has certain attributes
B)changing the perceived importance of attributes
C)adding new attributes to the product
D)providing free trials of the new product
E)obtaining a seal of approval to reduce consumers' risk and encourage purchases

Accepted Answer

The answer of According to the Colgate toothpaste ad above...

Question 18

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1)changing beliefs about the extent to which a brand has certain attributes; (2)__________;and (3)adding new attributes to the product.
A)reinforcing the consumers' sense of self confidence in making wise purchase decisions
B)actively educating consumers about the product's competitive advantages
C)changing the perceived importance of attributes
D)refocusing a consumer's attention from one attribute to another
E)denigrating the attributes of competitors' products

Accepted Answer

The answer of Marketers use three approaches to try to...

Question 19

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so,few consumers considered freshness an issue for soft drinks.Pepsi is trying to change consumers' attitudes toward its soft drinks by
A)changing beliefs about the extent to which a brand has a specific attribute.
B)changing the perceived importance of a specific attribute.
C)adding a new attribute.
D)reducing perceived risk.
E)providing stimulus generalization.

Accepted Answer

By stamping freshness dates on its cans and making freshness an important attribute, Pepsi is trying to change the perceived importance of freshness for soft drinks in the minds of consumers.

Question 20

Which of the following statements about the VALS framework is FALSE?
A)Consumers are inspired by one of three primary motivations-ideals,achievement,and self-expression-that give meaning to their self or the world and govern their activities.
B)Consumers are motivated to buy products and services and seek experiences that give shape,substance,and satisfaction to their lives.
C)The VALS framework seeks to explain why and how consumers make purchase decisions.
D)The VALS framework identifies eight consumer segments.
E)A consumer's gender and age have a direct effect on placement within a VALS consumer segment.

Accepted Answer

A consumer's gender and age are not direct factors in determining their placement within a VALS consumer segment. The VALS framework focuses on psychographics, such as values, attitudes, and behaviors, rather than demographics.

Quiz 5: Understanding Consumer Behavior

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes;and (3) __________.

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as a(n) __________.

An attitude refers to

Lifestyle refers to

The VALS framework segments consumers is based on

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) __________; (2) changing the perceived importance of attributes;and (3) adding new attributes to the product.

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Another name for the analysis of consumer lifestyles is called __________.

Most people already know that Tums,a popular antacid,contains calcium.Today,Tums antacid stresses both the benefits of the antacid itself and the fact that Tums can be used as a calcium supplement.The new promotion involves changing consumers' attitudes toward Tums by

Which of following statements is FALSE about attitudes?

If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people are referred to as __________.

Which of the following statements about psychographics is most accurate?

Beliefs refer to

The VALS framework is an example of

According to the Colgate toothpaste ad above and the textbook,what approach did Colgate marketers use to encourage consumers to purchase its product?

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) __________;and (3) adding new attributes to the product.

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so,few consumers considered freshness an issue for soft drinks.Pepsi is trying to change consumers' attitudes toward its soft drinks by

Which of the following statements about the VALS framework is FALSE?