Question 1

Figure 5-2 above shows the recent ratings from Consumer Reports for selected smartphone brands and models for Verizon customers.A number of factors are listed,such as price,display quality,voice quality,and battery life.These factors are the typical __________ for smartphones.
A)consideration sets
B)evaluative criteria
C)value propositions
D)quality considerations
E)core benefits

Accepted Answer

Evaluative criteria are the factors that consumers consider when evaluating and comparing different products or brands. In this case, the factors listed (price, display quality, voice quality, and battery life) are the evaluative criteria for selecting a smartphone.

Question 2

According to Figure 5-2 above,which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1)display quality, (2)voice quality, (3)battery life,and (4)price?
A)Apple iPhone 5
B)Blackberry Q10
C)Samsung Galaxy S 4
D)LG Intuition
E)Motorola Droid Razr Maxx HD

Accepted Answer

Motorola Droid Razr Maxx HD has the best display quality, voice quality, and battery life among the given options.

Question 3

A consideration set refers to
A)the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B)the group of generic brands that a consumer would reluctantly consider acceptable.
C)the group of brands of which a consumer is aware.
D)all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.
E)those product alternatives a consumer has considered,including those deemed unacceptable.

Accepted Answer

A consideration set is the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware. It is the subset of brands that a consumer considers when making a purchase decision.

Question 4

BMW StreetCarver was a $495 skateboard that featured BMW's technology in its wheel suspension,which stabilizes the board's sleek design and allows for greater control around sharp curves.BMW wanted its skateboard to be within the consideration set of potential skateboard buyers.In this case,it most likely focused on
A)reducing the postpurchase dissatisfaction that may result from purchasing its product.
B)making sure its representatives attend sporting events such as ESPN's X-Games to get new product ideas.
C)making appeals directed towards motivational ego needs.
D)explaining the stability and control aspects of the StreetCarver in its advertising messages.
E)creating personality profiles for skateboarders.

Accepted Answer

The question specifically mentions that BMW wanted its skateboard to be within the consideration set of potential skateboard buyers. Therefore, the most effective approach for BMW is to highlight the unique features and benefits of the StreetCarver, such as its technology in wheel suspension that stabilizes the board's sleek design and allows for greater control. This can be achieved through advertising messages that explain the stability and control aspects of the product.

Question 5

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.These attributes listed for the Ford Fusion Hybrid SE are those that consumers may consider when assessing the car.If they do,these attributes would be considered
A)points of difference.
B)informational alternatives.
C)evaluative criteria.
D)competitive advantages.
E)consumer attributes.

Accepted Answer

The listed attributes of power, convenience, prestige, and fuel economy are criteria that consumers may use to evaluate the Ford Fusion Hybrid SE against other non-hybrid cars. Therefore, they are evaluative criteria.

Question 6

The information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)__________;and (3)developing consumer value perceptions.
A)evaluating particular products
B)selecting the type of purchase outlet
C)establishing a purchase timeline
D)minimizing cognitive dissonance
E)yielding brand names that might meet the criteria

Accepted Answer

The information search stage helps consumers to develop a set of criteria that can be used to make the purchase decision. During this stage, the consumer will also generate a list of brand names that are likely to meet the identified criteria. As such, the correct answer is E, which states that this stage helps to yield brand names that might meet the criteria.

Question 7

Evaluative criteria refer to
A)the objective and subjective attributes of a brand consumers use to compare different products and brands.
B)those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
C)those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
D)the attributes of a product that a manufacturer wishes to promote to a specific target market.
E)a list of required product attributes from which a customer will not waver regardless of additional incentives.

Accepted Answer

Evaluative criteria are the attributes of a brand or product that consumers use to compare different products and brands. These criteria can be both objective (such as price or quality) and subjective (such as personal preferences or brand image). A comprehensive understanding of both objective and subjective criteria is important for marketers to develop effective marketing strategies and for consumers to make informed purchase decisions.

Question 8

Figure 5-2 above shows the recent ratings from Consumer Reports for selected smartphone brands and models for Verizon customers.Which smartphone seems to have the highest rating (EXCLUDING price considerations)?
A)Apple iPhone 5
B)Blackberry Q10
C)Samsung Galaxy S 4
D)LG Intuition
E)Motorola Droid Razr Maxx HD

Accepted Answer

According to Figure 5-2, the Samsung Galaxy S 4 has the highest rating out of the selected smartphone brands and models for Verizon customers.

Question 9

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of the new car.She was overheard telling a coworker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?
A)problem recognition
B)information search
C)alternative evaluation
D)purchase decision
E)postpurchase evaluation

Accepted Answer

Sanaa is in the alternative evaluation stage, where she is comparing different options (Volvo vs Cadillac) based on their features and benefits. She has already recognized her need for a new car (problem recognition), gathered information about different car models (information search), and is now evaluating her options before making a purchase decision (purchase decision). She has not yet made the purchase, so she has not entered the post-purchase evaluation stage.

Question 10

When purchasing a tablet device,factors a consumer considers prior to purchase are called __________,which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.
A)points of difference
B)informational alternatives
C)buying-decision choices
D)evaluative criteria
E)consumer attributes

Accepted Answer

Evaluative criteria are the factors that a consumer considers prior to purchasing a product or service. These criteria can be objective or subjective and are used to compare different products and brands. In the case of purchasing a tablet device, examples of evaluative criteria might include the brand reputation, size of the screen, battery life, storage capacity, and price.

Question 11

The information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)yielding brand names that might meet the criteria;and (3)__________.
A)developing consumer value perceptions.
B)evaluating particular products
C)selecting the type of retail outlet.
D)establishing a purchase timeline.
E)creating a hierarchy of needs.

Accepted Answer

The information search stage clarifies the problem for the consumer by suggesting criteria to use for the purchase.

Question 12

Figure 5-A above shows the recent ratings from Consumer Reports for selected smartphone brands and models for AT&T customers.Which smartphone seems to have the highest rating (EXCLUDING price considerations)?
A)Apple iPhone 5S
B)LG Optimus G
C)Motorola Moto X
D)Nokia Lumia 1020
E)Samsung Galaxy S 4

Accepted Answer

The answer of Figure 5-A above shows the recent ratings...

Question 13

Which of the following is NOT an example of a marketer-dominated source of information consulted during an external search?
A)advertising
B)point-of-purchase displays
C)Consumer Reports magazine
D)company salespeople
E)company websites

Accepted Answer

Consumer Reports magazine is an independent publication that provides unbiased reviews and information, not controlled by marketers.

Question 14

Figure 5-2 above shows the recent ratings from Consumer Reports for selected smartphone brands and models for Verizon customers.The first column "Brand" includes Apple,Blackberry,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use Consumer Reports smartphone ratings to evaluate these smartphones.
A)consideration set
B)evaluative criteria
C)points of difference
D)value propositions
E)core benefits

Accepted Answer

A consideration set is a group of brands that a consumer considers when making a purchase decision. In this case, the brands listed in the first column of the table are the ones that consumers would consider when looking for a smartphone on Verizon's network. The other choices (evaluative criteria, points of difference, value propositions, and core benefits) refer to specific aspects of a product or brand that consumers use to make purchase decisions, but they do not apply to the list of brands in the first column.

Question 15

Figure 5-B above shows the recent ratings from Consumer Reports for selected tablet device brands and models.A number of factors are listed,such as price,portability,ease of use,and touch response.These factors are the typical __________ for tablets.
A)consideration sets
B)evaluative criteria
C)value propositions
D)quality considerations
E)core benefits

Accepted Answer

Evaluative criteria are the typical factors that are considered when evaluating and comparing products. In this case, the factors listed in Figure 5-B are the evaluative criteria for tablets.

Question 16

The information search stage clarifies the problem for the consumer by: (1)__________; (2)yielding brand names that might meet the criteria;and (3)developing the consumer value perception that each alternative presents.
A)evaluating particular products
B)selecting the type of purchase outlet
C)suggesting criteria to use for the purchase
D)minimizing cognitive dissonance
E)establishing a purchase timeline

Accepted Answer

The information search stage involves suggesting criteria to use for the purchase, which helps clarify the problem for the consumer and yields brand names that might meet the criteria. Additionally, this stage helps develop the consumer value perception that each alternative presents. Evaluating particular products and selecting the type of purchase outlet are not necessarily part of this stage, and establishing a purchase timeline is not directly related to clarifying the problem or evaluating alternatives. Minimizing cognitive dissonance would occur after the purchase decision has been made, not during the information search stage.

Question 17

According to Figure 5-A above,which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1)display quality, (2)battery life, (3)camera image quality,and (4)price?
A)Apple iPhone 5S
B)Nokia Lumia 1020
C)Samsung Galaxy S 4
D)LG Optimus G
E)Motorola Moto X

Accepted Answer

Samsung Galaxy S 4 has the best combination of display quality, battery life, camera image quality, and price among the given choices.

Question 18

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware,is referred to as
A)evaluative set.
B)evolved set.
C)consideration set.
D)alternative selection group.
E)aspiration group.

Accepted Answer

The consideration set refers to the group of brands that a consumer is actively considering or evaluating for purchase from among all the brands in the product category that he or she is aware of. This set is based on various factors such as perceived quality, price, brand familiarity, and availability.

Question 19

Which of the following statements concerning evaluative criteria is most accurate?
A)If the alternatives in a consideration set do not meet the requirements of the evaluative criteria,the entire decision process is usually discontinued.
B)Consumers often have several criteria for evaluating a single product.
C)Evaluative criteria represent objective rather than subjective attributes.
D)Evaluative criteria represent subjective rather than objective attributes.
E)Ultimately,the most important evaluative criterion is price.

Accepted Answer

Consumers often have multiple criteria that they use to evaluate a product. These criteria can be subjective or objective, and they can vary from person to person. Price is just one of many possible evaluative criteria, and it may not always be the most important one for every consumer. In fact, some consumers may be willing to pay a higher price for a product that meets their other evaluative criteria, such as quality, convenience, or performance.

Question 20

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as
A)temporal states.
B)antecedent states.
C)information sources.
D)evaluative criteria.
E)the consideration set.

Accepted Answer

Evaluative criteria are the objective and subjective attributes of a brand that consumers use to compare different products and brands. They are the characteristics that consumers use to evaluate and choose between different options. Temporal states refer to the situational factors that influence consumer behavior, antecedent states describe the consumer's mood or physical condition while making a purchase, information sources refer to the places from where consumers can collect information about a particular product or service, and the consideration set is the group of products or brands that a consumer considers while making a purchase decision.

Quiz 5: Understanding Consumer Behavior

Figure 5-2 above shows the recent ratings from Consumer Reports for selected smartphone brands and models for Verizon customers.A number of factors are listed,such as price,display quality,voice quality,and battery life.These factors are the typical __________ for smartphones.

According to Figure 5-2 above,which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1) display quality, (2) voice quality, (3) battery life,and (4) price?

A consideration set refers to

The information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) __________;and (3) developing consumer value perceptions.

Evaluative criteria refer to

Figure 5-2 above shows the recent ratings from Consumer Reports for selected smartphone brands and models for Verizon customers.Which smartphone seems to have the highest rating (EXCLUDING price considerations) ?

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of the new car.She was overheard telling a coworker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

When purchasing a tablet device,factors a consumer considers prior to purchase are called __________,which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

The information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) yielding brand names that might meet the criteria;and (3) __________.

Figure 5-A above shows the recent ratings from Consumer Reports for selected smartphone brands and models for AT&T customers.Which smartphone seems to have the highest rating (EXCLUDING price considerations) ?

Which of the following is NOT an example of a marketer-dominated source of information consulted during an external search?

Figure 5-B above shows the recent ratings from Consumer Reports for selected tablet device brands and models.A number of factors are listed,such as price,portability,ease of use,and touch response.These factors are the typical __________ for tablets.

The information search stage clarifies the problem for the consumer by: (1) __________; (2) yielding brand names that might meet the criteria;and (3) developing the consumer value perception that each alternative presents.

According to Figure 5-A above,which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1) display quality, (2) battery life, (3) camera image quality,and (4) price?

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware,is referred to as

Which of the following statements concerning evaluative criteria is most accurate?

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as