In an ad showing a salesman talking about how his father taught him to be honest and hardworking and to understand the value of treating people fairly, auto manufacturer Ford demonstrates ______.

Question

Quizplus · Accepted Answer

The ad demonstrates the plain-folks pitch, by showcasing a salesman who has learned important values from his father, emphasizing the importance of treating people fairly. This pitch tries to connect with ordinary people by showing that ordinary people work for the company and share their values.

In an Ad Showing a Salesman Talking About How His