Which persuasive technique in advertising involves exploiting a consumer's sense of insecurity?

Name: Which persuasive technique in advertising involves exploiting a consumer's sense of insecurity?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The hidden-fear appeal technique aims to exploit a consumer's fear or sense of insecurity to persuade them to purchase a product. This technique often involves showing the negative consequences of not using the product, leading to a sense of fear or anxiety in the consumer.

Which Persuasive Technique in Advertising Involves Exploiting a Consumer's Sense