In Advertising, the Association Principle Is ______

In advertising, the association principle is ______.

A) a method of persuasion that links the product with a setting, a person, a cultural concept, or a positive feeling
B) a theory that argues that people associate a product with the feeling they had the first time they used it
C) the principle that higher-up associates in the advertising agency make fewer daily decisions
D) the antipersuasion model of linear causality
E) the idea that advertisers need to downplay or hide their corporate identity behind a product