Which of the following is the form of advertising in which sponsors pay to have their products seen in TV programs and movies?

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Quizplus · Accepted Answer

Product placement is the form of advertising in which sponsors pay to have their products seen in TV programs and movies. Billboarding refers to advertising displays prominently placed along highways, Integrated advertising is a form of advertising that seamlessly integrates a brand with content, Program exposure refers to the number of people who view a specific television program or channel, and Pseudo-consumerism is a term referring to the phenomenon of people engaging in a consumerist lifestyle of materialism and conspicuous consumption without actually purchasing anything.

Which of the Following Is the Form of Advertising in Which