Jonathon Blake sells a new calibrated filtering system used to virtually eliminate all types of hazardous gas emissions in chemical plants. He requires the customer to send at least three employees to a two-day training course on the appropriate use and maintenance of the filtering system. Which of the following elements of the promotion mix would be most likely used to sell this filtering system?

Question

Quizplus · Accepted Answer

Goods that are new and different, technically complex, or expensive require more personal selling effort. The salesperson plays a key role in providing the consumer with information about such products to reduce the risks involved in purchase and use.

Jonathon Blake Sells a New Calibrated Filtering System Used to Virtually