Light Eats is a buffet-style salad bar with locations in the South, West and Midwest United States. It serves a variety of salads and soups for the health conscious. Recently it has introduced 'Frozen Fruit' bars serving ice creams and sorbets, inspired from flavors of Mexico and made from fresh fruits and vegetables in unique ethnic flavors. Which new products based categories would the frozen fruit bars come under?
A) New-to-the-world products
B) New category entries
C) Product improvements
D) Additions to product lines

Question

Quizplus · Accepted Answer

Additions to product lines are products that are line extensions, flankers, and so on, to the firm's current markets.

Light Eats Is a Buffet-Style Salad Bar with Locations in the South