An approach to the new product question developed by H. Igor Ansoff is termed
A) corporate marketing.
B) marketing mix.
C) growth vectors.
D) benchmarking.

Name: An approach to the new product question developed by H. Igor Ansoff is termed A) corporate marketing. B) marketing mix. C) growth vectors. D) benchmarking.
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Question

Quizplus · Accepted Answer

A broader approach to the new product question is the one developed by H. Igor Ansoff in the form of growth vectors.

An Approach to the New Product Question Developed by H