Which of the following statements is true with regard to a positioning map?
A) It can be used to determine how well customers perceive the information in an ad.
B) It allows marketers to evaluate consumers in terms of willing to buy, ability to buy, and authority to buy.
C) It is used by the U.S. Department of Commerce to create a geodemographic model of the nation.
D) It is a visual description of customers' perceptions of competitive products, brands, or models.

Question

Quizplus · Accepted Answer

One way to investigate how to position a product is by using a positioning map, which is a visual depiction of customer perceptions of competitive products, brands, or models.

Which of the Following Statements Is True with Regard to a Positioning