Different positioning techniques should be used depending on whether the firm is a market leader or follower. The followers usually should not attempt to position directly against the industry leader because
A) competing with market leaders can be costly and not often successful.
B) a follower's product already dominates in sales and in the minds of customers.
C) followers find it difficult to select segmentation strategies.
D) the market can be so small that marketing to that portion is not profitable.

Question

Quizplus · Accepted Answer

Followers usually should not attempt to position directly against the industry leader because competing with market leaders can be costly and not often successful.

Different Positioning Techniques Should Be Used Depending on Whether the Firm