Exxon Mobile opened its first 'On the Run' store in Chile. The service station/store combines the familiar pumping islands, convenience stores, and separate food courts. The success of the store led to the opening of more than 300 'On the Run' stores worldwide. Identify the offensive strategic goal that can explain why Exxon Mobil opened 'On the Run' stores worldwide.
A) To increase long-term growth and profit prospects.
B) To prevent global consolidation.
C) To preempt competitors' from opening similar stores.
D) To avoid being locked out of markets by arriving too late.
Correct Answer:
Verified
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