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The Chinese Are Not Big Consumers of Dairy Products

Question 5

Multiple Choice

The Chinese are not big consumers of dairy products. In China, Frito-Lay introduced its popular Cheetos snack food as cheeseless and consisting of flavors such as "Savory American Cream" and "Zesty Japanese Steak." This action taken by Frito-Lay is an example of


A) a successful adaptation to cultural differences.
B) American markets reaching saturation.
C) a takeoff on a popular theme used in the United States.
D) the dramatic changes that have taken place in China.

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