Depending on the type of service, the _____ may dictate use of direct channels because of the need for personal contact between the buyer and seller.
A) perishability factor
B) intangibility factor
C) uniformity factor
D) inseparability factor
Correct Answer:
Verified
Q8: Goods are usually produced and sold by
Q9: Which of the following is the best
Q10: Identify the incorrect statement concerning services.
A) Customers
Q11: The obvious basic difference between goods and
Q12: Services are composed of intangible elements that
Q14: Service products that are totally intangible
A) are
Q15: What, according to the American Marketing Association,
Q16: Which of the following statements relating to
Q17: Service characteristics like intangibility, inseparability, perishability etc.
Q18: Over the course of the past 40
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