A company uses sales representatives for selling the company's more complex and customized products to large accounts, while using inside salespeople and Web ordering for low-end selling. Which of the following describes the company's sales force best?
A) demand creators
B) direct marketing force
C) missionary sellers
D) technical salesforce
E) leveraged salesforce

Question

Quizplus · Accepted Answer

The company is leveraging its sales force by using sales representatives for selling complex and customized products to large accounts, while using inside salespeople and Web ordering for low-end selling. This approach helps the company maximize its sales force productivity and efficiency by allocating the right resources to the right types of selling situations.

A Company Uses Sales Representatives for Selling the Company's More