Which of the following entities is present in a zero-level marketing channel?
A) consumers
B) retailers
C) brokers
D) jobbers
E) wholesalers

Question

Quizplus · Accepted Answer

A zero-level marketing channel, also known as a direct marketing channel, involves the manufacturer selling directly to the consumer. Therefore, only consumers are present in this channel and all other entities, such as retailers, brokers, jobbers, and wholesalers, are not involved.

Which of the Following Entities Is Present in a Zero-Level