An intensive distribution strategy serves well for ________.
A) premium cars
B) commercial trucks
C) private label products
D) industrial equipment
E) newspapers

Question

Quizplus · Accepted Answer

Intensive distribution strategy is best suited for products with high demand and low involvement, such as newspapers. It involves placing the product in as many outlets as possible to make it easily accessible to consumers. It may not be suitable for premium cars, commercial trucks, private label products, or industrial equipment, which may require a more selective distribution strategy to maintain their exclusivity and enhance their perceived value.

An Intensive Distribution Strategy Serves Well for ________