As a service output produced by marketing channels, product variety refers to the ________.
A) units the channel permits a customer to purchase at once
B) assortment provided by the marketing channel
C) add-on services provided by the channel
D) ability of a product to provide incremental value
E) degree to which the channel makes it easy for customers to purchase a product

Question

Quizplus · Accepted Answer

Product variety refers to the assortment or range of products offered by the marketing channel. It is the number of different product categories or variations within each category that a channel offers to its customers. This is also known as the depth and breadth of the product line.

As a Service Output Produced by Marketing Channels, Product Variety