Which of the following is a major disadvantage of using the Internet as a marketing channel?
A) It is less effective for complex products.
B) It lacks convenience and practicality.
C) It cannot be used to reach a wide audience.
D) It is considered expensive.
E) It causes the company to lose direct contact with customers.

Question

Quizplus · Accepted Answer

It is less effective for complex products because it is difficult to convey all the necessary information about a complex product through the Internet.

Which of the Following Is a Major Disadvantage of Using